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[09/13/15 - 08:49 AM]
Rebroadcast of "American Ninja Warrior" Ties for the #1 Non-Sports Primetime Telecast of the Night on the Big 4 Networks in Adults 18-49
NBC spins the numbers for Saturday, September 12.

[via press release from NBC]

Saturday Primetime Results:

· A rebroadcast of "American Ninja Warrior" (0.7/3 in 18-49, 2.0 million viewers overall from 9-11 p.m. ET) tied for the #1 non-sports primetime telecast of the night on the Big 4 networks in adults 18-49 and was #1 outright among prime entertainment telecasts on those nets in adults, men and women 18-34.

· The "American Ninja Warrior" encore ranked #1 among Big 4 non-sports programs in the two-hour time period in 18-49.

· The "American Ninja Warrior" rebroadcast earned NBC's top 18-49 rating in the time slot, excluding sports, since July 11 (0.8 for "Dateline Mystery").

· An encore telecast of "Running Wild with Bear Grylls" (0.4/1 in 18-49, 1.5 million viewers overall from 8-9 p.m. ET) equaled NBC's highest 18-49 rating in the time period, excluding sports, since the July 4 "Macy's" special.

In Late-Night Metered-Market Results for Saturday Night:

· An encore "Saturday Night Live," with host James Franco and musical guest Nicki Minaj, averaged a 2.4 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, equaling the show's metered-market household and Local People Meter 18-49 ratings for the same night last year.

· The "SNL" encore was the night's #1 non-sports telecast in 18-49 in the Local People Meters, outscoring all primetime entertainment programs on the Big 4 networks.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [september 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· DATELINE NBC (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)
· SATURDAY NIGHT LIVE (NBC)





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