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[09/30/15 - 08:34 AM]
"Best Time Ever with Neil Patrick Harris" Grows Week to Week in Total Viewers by 7%
NBC spins the numbers for Tuesday, September 29.
[via press release from NBC]

'BEST TIME EVER' LEADS THE 10 P.M. H0UR AMONG ABC, CBS & NBC IN 18-49, TIES 'MUPPETS' AS THE #1 NEW SHOW OF THE NIGHT

'BEST TIME' GROWS WEEK TO WEEK IN TOTAL VIEWERS BY +7%

'THE VOICE' IS #1 FOR THE NIGHT IN 18-49 BY A +71% MARGIN, ONLY BIG 4 TUESDAY SHOW TO GROW WEEK TO WEEK

NBC WINS ITS 11TH STRAIGHT TUESDAY IN 18-49, WINNING AMONG THE BIG 4 THIS WEEK IN ALL KEY DEMOS,

Tuesday Primetime Results:

NBC wins its 11th straight Tuesday night among the Big 4 networks in adults 18-49, this week claiming the night in all key demographics.

"Best Time Ever with Neil Patrick Harris" (2.0/7 in 18-49, 6.3 million viewers overall from 10:01-11 p.m. ET):

· Wins the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, adults 25-54 (tie), adults 18-34 and all key adult-female demos.

· Ties ABC's "Muppets" as the #1 new show of the night in 18-49, among six first-year series on the Big 4.

· Retains 95% of last week's 2.1 rating in adults 18-49, which was the show's highest result among three telecasts to date.

· Grows +11% versus the show's premiere of two weeks ago in 18-49 (2.0 vs. 1.8).

· Grows +7% week to week in total viewers (6.292 million vs. 5.907 million).

· Is up +18% versus NBC's average in the time period last season (2.0 vs. 1.7, non-sports L+SD).

· Will add substantial viewership via time-shifting and VOD - last week's "Best Time Ever" grew by +18% in 18-49 rating going from L+SD to L+3 Nielsens (2.09 to 2.47) and by 877,000 viewers overall (from 5.9 million to 6.8 million).

· Upscale: "Best Time Ever" is delivering a solidly upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes) and the prior Friday's encore (121) was the most upscale Big 4 show of the night by that measure

"The Voice" (3.6/12 in 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET):

· Scores NBC's top rating in the time period in six months (since March 10, 3.8).

· Dominates the night in 18-49 with a +71% margin over the night's #2 show (3.6 vs. 2.1 for CBS's "NCIS").

· Ranks #1 for the night in all key demographics

· Grows +3% week to week (3.6 vs. 3.5) and is the only Big 4 Tuesday primetime telecast to grow in 18-49 versus last week

· Jumps +50% versus the show's Tuesday average in the May sweep last year in 18-49 (3.6 vs. 2.4) and +31% in total viewers (13.251 million vs. 10.146 million).

· Is extremely close to rounding up to a 3.7 (currently reporting a 3.649554).

· Will add significant viewership via time-shifting and VOD - last week's Tuesday "Voice" increased by +19% in 18-49 rating going from L+SD to L+3 Nielsens (3.49 to 4.16) and by more than 1.9 million viewers overall (from 12.3 million to 14.3 million).

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 3.6... 4.3... 4.5... 4.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 13.25 million... 15.05 million... 15.55 million... 16.05 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/8; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) tied CBS's "Late Late Show" (1.2/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [september 2015]  
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· BEST TIME EVER WITH NEIL PATRICK HARRIS (NBC)
· MUPPETS, THE (ABC)
· NCIS (CBS)
· VOICE, THE (NBC)




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