[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[via press release from NBC]



In Late-Night Metered-Market Household Averages for Saturday night:

· The 41st season premiere of "Saturday Night Live," with host and musical guest Miley Cyrus (4.5/11 in metered-market households, 2.0/10 in adults 18-49 in the local people meters) is up +13% versus the year-ago premiere in metered-market households (4.5 vs. 4.0 on Sept. 27, 2014).

· The "Saturday Night Live" season debut scored the show's highest household rating since Jan. 24 (4.7/12 with host and musical guest Blake Shelton). The 2.0 rating in 18-49 in the local people meters matches the "SNL" high since Jan. 31 (2.1 with host J.K. Simmons and musical guest D'Angelo and The Vanguard).

· Versus the "SNL" season finale on May 16, last night's 4.5 is up +18% in metered-market households (4.5 vs. 3.8) and up +11% in 18-49 in the local people meters (2.0 vs. 1.8).

· Note that "SNL" adds significant viewership via time-shifting, with originals last season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Thursday, October 8.

Saturday Primetime Results:

· The NBC Special "Live From New York" (0.6/2 in 18-49, 2.7 million viewers overall from 8-10 p.m. ET) delivered NBC's highest 18-49 rating in the time period, excluding sports, since July 11 (a "Running Wild" encore and "Dateline Mystery," 0.6) and biggest overall audience in the slot, excluding sports, since July 4 ("Macy's 4th of July Fireworks Spectacular," 5.0 million). "Live From New York" tied for #2 in the slot among the Big 4 in adults 18-49.

· At 10 p.m. ET, an encore telecast of "Saturday Night Live" (0.8/3 in 18-49, 3.4 million viewers overall), with host and musical guest Mick Jagger, equaled NBC's highest rating in the time period with non-sports programming since July 11 ("Dateline Mystery," 0.9). It's the top-rated 10 p.m. "SNL" encore since March 14 (0.8) and most-watched 10 p.m. rebroadcast since Feb. 21 (4.3 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [october 2015]  


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