[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[via press release from Discovery Family Channel]


- Fueled by Original Series including BABIES BEHAVING BADLY, Feature Films, Can't-Miss Specials and a Beloved Daytime Slate, Discovery Family Remains the Leading Television Destination for the Entire Family -

(Silver Spring, Md.) - In 3Q15, Discovery Family Channel saw quarter-to-quarter growth in 3Q15 vs. 2Q15 across all dayparts (Total Day, Daytime and Prime) among a variety of key demos[i]:

Primetime: M-Su 8p-11p Delivery (L+3 Day data)
P2+ +9%
HH +5%
P25-54 +6%
W25-54 +10%
P18-49 +11%
W18-49 +7%

Total Day: M-Su 6a-6a Delivery (L+3 Day data)
K2-11 +6%
G2-11 +9%
K6-11 +11%
G6-11 +18%

Daytime: M-F 9a-5p Delivery (L+3 Day data)
G2-11 +7%
K6-11 +7%
G6-11 +15%

In primetime, Babies Behaving Badly was DFC's best debut of an original series for the network among W25-54 delivery[i]. 3Q15 was also the network's highest-ever quarter in daytime following three consecutive quarters of growth among K/G 6-11 delivery led by MY LITTLE PONY FRIENDSHIP IS MAGIC and STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES[i].

During the primetime premiere of original movie MY LITTLE PONY EQUESTRIA GIRLS: FRIENDSHIP GAMES, Discovery Family was the third most-watched network (behind Disney and Nick) on television with a total Kids 2-11 delivery of 265k viewers[ii], and the third largest audience for a single telecast since the channel's launch last fall among K/G 2-11 delivery[i]. MY LITTLE PONY EQUESTRIA GIRLS: FRIENDSHIP GAMES also ranked in the top 10 among Spanish-language Hispanic W18-49 (4th) and M18-49 (10th) for primetime premieres for the week of 9/21/15-9/27/15[iii].

MY LITTLE PONY EQUESTRIA GIRLS: FRIENDSHIP is produced for Discovery Family Channel by Hasbro Studios. Stephen Davis from Hasbro Studios and Kirsten Newlands and Sarah Wall from DHX are executive producers. For Discovery Family Channel, Sarah Davies is vice president of production and development, and Tom Cosgrove is general manager.

To find Discovery Family Channel in your area: http://www.discoveryfamilychannel.com/channel-finder/

About Discovery Family

The leading television destination for families in the United States, Discovery Family is available in nearly 70 million U.S. homes and is a joint venture of Discovery Communications and Hasbro. The home for the most family friendly movies on television[iv],Discovery Family is also programmed with a clever mix of original series, programming from Discovery's non-fiction library and Hasbro Studios' popular animation franchises, including MY LITTLE PONY: FRIENDSHIP IS MAGIC, LITTLEST PET SHOP and TRANSFORMERS RESCUEBOTS.

The smart entertainment choice for families, Discovery Family attracts children and their parents with the highest-quality, real-world content that appeals to the entire family in the General Entertainment, Adventure and Animals genres at night and award-winning animation programming in Daytime.

  [october 2015]  


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