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[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 IN EVERY KEY MEASURE, 'BLINDSPOT' RETAINS 96% OF LAST WEEK'S 18-49 RATING, 'VOICE' HOLDS 97% OF THE PRIOR WEEK'S FAST-AFFILIATE RESULT

'BLINDSPOT' WINS THE 10 P.M. HOUR AMONG THE BROADCAST NETS IN WITH A +92% MARGIN IN ADULTS 18-49, MATCHES THE ABC-CBS DRAMA COMPETITION COMBINED

'VOICE' GROWS VS. LAST WEEK'S FAST-AFFILIATE RESULT IN TOTAL VIEWERS

NBC dominated the night in adults 18-49 among the Big 4 networks, winning by a +53% margin, and ranked #1 among ABC, CBS, NBC and Fox in every key measure.

Note that ABC carried NFL football in the Detroit market.

"Blindspot" (2.5/8 in 18-49, 9.1 million viewers overall from 10-11 p.m. ET):

· Retains 96% of last week's 18-49 rating (2.5 vs. 2.6) and 99.6% in total viewers (9.071 million vs. 9.105 million).

· Wins the slot among ABC, CBS and NBC dramas in every key measure.

· Matches the combined ABC-CBS rating in the slot in 18-49 (2.5 vs. a combined 2.5, and note ABC's rating may be inflated by NFL football in the Detroit market).

· Wins the slot among those dramas by a +92% margin in adults 18-49 (2.5 vs. 1.3 for ABC's "Castle," which may be inflated).

· Is the night's #1 new series and #1 drama, new or returning, in 18-49.

· Is up +56% versus NBC's average in the slot last season in 18-49 (2.5 vs. 1.6).

· In three weeks, has delivered NBC's three highest ratings in the slot, excluding sports, in nearly 11 months (since Nov. 10, 2014, 2.5 with "The Blacklist").

· "Blindspot" delivers heavy time-shifting -- last week's "Blindspot" generated NBC's biggest increase in nearly a year in L+3 18-49 ratings (1.60, biggest lift since "The Blacklist" on Nov. 10, 2014). In total viewers, last week's "Blindspot" retained 99% of its Week 1 lift of +4.6 million, which was the #1 increase on all of broadcast and cable television in the last six months, since "The Walking Dead" on March 29 (+4.7 million).

"The Voice" (3.2/10 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET):

· Retains 97% of last week's 3.3 in these prelim fast-affiliate ratings and 94% of last week's 3.4 in official nationals.

· Is up versus last week's fast-affil result in total viewers (11.895 million vs. 11.832 million).

· Wins the slot in adults 18-49, adults 18-34, adults 25-54, total viewers and nearly all other key measures, including a win over ABC's "Dancing with the Stars" in total viewers.

· Jumped +28% versus what the prior cycle was averaging in last May's sweep (3.2 vs. 2.5) and was up +14% in total viewers (11.895 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.

· Will add substantial viewership via time-shifting - last Monday's "Voice" increased by +21% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 3.36 rating to a 4.07) and by more than 2.0 viewers overall (from 12.1 million to 14.1 million).

· Is the season's #1 alternative series in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - even outdelivering ABC's "Dancing with the Stars" in total viewers.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 3.2... 3.9... 4.0... 4.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7... L+7+Digital
The Voice... 11.90 million... 13.90 million... 14.34 million... 14.83 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· DANCING WITH THE STARS (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)
· VOICE, THE (NBC)
· WALKING DEAD, THE (AMC)





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