Live+3: ABC's Quantico is the Season's First New Scripted Show to Grow Over its Debut in AD18-49
Live + 3 Day data for Sunday, 10/4/15
ABC's Quantico jumped to a 3.3 L+3 rating with Adults 18-49, marking a 6% increase over its week-earlier debut (3.1 rating) to stand as the only new scripted program this season to build over its premiere telecast. The new ABC drama grew to 11.0 million Total Viewers after 3 days of TV playback, holding 99% of its debut audience (11.1 million).
· Quantico posted bigger playback gains in its second week, growing by +1.4 rating points and +4.1 million Total Viewers over its L+SD numbers (versus +1.2 rating points and +4.0 million for the prior week's debut).
· With a +4.1 million viewer lift, the new ABC drama was easily Sunday's largest overall gainer ahead of all three CBS drama premieres, while also standing as the night's #1 broadcast gainer for the second week in a row with Adults 18-49 (+1.4 rating points).
· After trailing by 8-tenths in the L+SD ratings, Quantico catapulted over NFL-driven The Simpsons to rank as Sunday's highest-rated broadcast series in Adults 18-49, leading the Fox comedy by 4-tenths in the L+3 numbers (3.3 rating vs. 2.9 rating).
Source: The Nielsen Company, as dated. Based on original telecasts only.