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[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (10/8/15):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (10.769 million viewers, #1; adults 18-49: 3.2, #1) kept its win streak alive with new editions of "Thursday Night Football Pre-Game" (8.499 million viewers, #3; adults 18-49: 2.2, #3) and "Thursday Night Football" (11.223 million viewers, #1; adults 18-49: 3.4, #1).

ABC (7.991 million viewers, #2; adults 18-49: 2.3, #2) then took home the silver with week three of "Grey's Anatomy" (8.055 million viewers, #4; adults 18-49: 2.1, #T4), "Scandal" (8.723 million viewers, #2; adults 18-49: 2.6, #2) and "How to Get Away with Murder" (7.196 million viewers, #5; adults 18-49: 2.1, #T4).

Next up was NBC (5.238 million viewers, #3; adults 18-49: 1.2, #3) and originals from "Heroes Reborn" (4.392 million viewers, #8; adults 18-49: 1.2, #8), "The Blacklist" (6.948 million viewers, #6; adults 18-49: 1.5, #6) and "The Player" (4.375 million viewers, #9; adults 18-49: 0.9, #10).

Meanwhile, FOX (4.571 million viewers, #4; adults 18-49: 1.1, #4) offered up fresh installments of "Bones" (5.782 million viewers, #7; adults 18-49: 1.3, #7) and "Sleepy Hollow" (3.361 million viewers, #10; adults 18-49: 1.0, #9).

And finally, The CW (1.146 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening with the return of "The Vampire Diaries" (1.366 million viewers, #11; adults 18-49: 0.6, #11) and "The Originals" (0.927 million viewers, #12; adults 18-49: 0.4, #12).

Week-to-week changes (adults 18-49):
0.00% - Bones
0.00% - Sleepy Hollow
0.00% - The Player
-7.14% - Scandal
-8.70% - Grey's Anatomy
-8.70% - How to Get Away with Murder
-16.67% - The Blacklist
-25.00% - Heroes Reborn
-29.03% - Thursday Night Football Pre-Game
-32.00% - Thursday Night Football

Year-to-year changes (adults 18-49):
+30.43% - The Blacklist (vs. Bad Judge/A to Z)
+11.11% - Sleepy Hollow (vs. Gracepoint)
0.00% - Heroes Reborn (vs. The Biggest Loser)
0.00% - The Originals (vs. Reign)
-10.53% - Thursday Night Football
-12.00% - Thursday Night Football Pre-Game
-12.50% - Grey's Anatomy
-13.33% - Bones
-13.33% - Scandal
-14.29% - The Vampire Diaries
-30.77% - The Player (vs. Parenthood)
-32.26% - How to Get Away with Murder

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.2/7, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.7/4, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show" (1.2/4, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/9/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (11.412 million viewers, #1; adults 18-49: 3.6, #1) was of course the network to beat on Thursday with its coverage of "Thursday Night Football Pre-Game" (8.929 million viewers, #4; adults 18-49: 2.5, #4) and "Thursday Night Football" (11.908 million viewers, #1; adults 18-49: 3.8, #1).

ABC (9.538 million viewers, #2; adults 18-49: 2.8, #2) then claimed the silver with week three of "Grey's Anatomy" (8.408 million viewers, #5; adults 18-49: 2.4, #5), "Scandal" (9.500 million viewers, #3; adults 18-49: 3.0, #3) and "How to Get Away with Murder" (10.707 million viewers, #2; adults 18-49: 3.1, #2).

Next up was FOX (5.090 million viewers, #3; adults 18-49: 1.2, #T3) with fresh installments of "Bones" (6.276 million viewers, #6; adults 18-49: 1.5, #6) and "Gracepoint" (3.905 million viewers, #10; adults 18-49: 0.9, #11).

Meanwhile, NBC (4.428 million viewers, #4; adults 18-49: 1.2, #T3) served up originals from "The Biggest Loser" (4.607 million viewers, #8; adults 18-49: 1.2, #9), "Bad Judge" (5.200 million viewers, #7; adults 18-49: 1.3, #T7), "A to Z" (3.638 million viewers, #11; adults 18-49: 1.0, #10) and "Parenthood" (4.260 million viewers, #9; adults 18-49: 1.3, #T7).

And finally, new episodes of "The Vampire Diaries" (1.651 million viewers, #12; adults 18-49: 0.7, #12) and "Reign" (1.119 million viewers, #13; adults 18-49: 0.4, #13) on The CW (1.385 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.9 rating at 8:00/7:00c and "Reign" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Bones
0.00% - Bad Judge
0.00% - Parenthood
0.00% - Reign
-3.13% - How to Get Away with Murder
-7.69% - Grey's Anatomy
-7.69% - The Biggest Loser
-9.09% - Scandal
-10.71% - Thursday Night Football Pre-Game
-13.64% - Thursday Night Football
-16.67% - A to Z
-22.22% - The Vampire Diaries
-25.00% - Gracepoint

Year-to-year changes (adults 18-49):
+63.79% - Thursday Night Football (vs. Various)
+41.18% - Grey's Anatomy (vs. Once Upon a Time in Wonderland)
+30.00% - Bad Judge (vs. Sean Saves the World)
+20.00% - The Biggest Loser (vs. Parks & Recreation/Welcome to the Family)
+8.33% - Parenthood
+7.14% - Scandal (vs. Grey's Anatomy)
0.00% - How to Get Away with Murder (vs. Scandal)
-16.67% - A to Z (vs. The Michael J. Fox Show)
-21.05% - Bones (vs. The X Factor)
-36.36% - The Vampire Diaries
-48.98% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)
-50.00% - Reign (vs. The Originals (Repeat))
-67.86% - Gracepoint (vs. Glee)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.1/7 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.7/7.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/5 delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.9/4.

·From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/5 with an encore delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/4 with an encore delayed by an NFL overrun).

·At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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