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[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.
[via press release from CBS]

WITH 14-DAY MULTI-PLATFORM VIEWING, THE PREMIERE EPSIODE OF "LIMITLESS" INCREASES TO MORE THAN 17.6 MILLION VIEWERS

Live Plus Same Day Audience Jumps +79%, While Its Adults 18-49 Rating Rises +132% with DVR Playback, Unduplicated Encore Broadcast, Video-on-Demand and Online Streaming

The series premiere of LIMITLESS, which averaged a live plus same day audience of 9.86 million viewers, has jumped to more than 17.6 million viewers (17.64m) with the inclusion of 7-day DVR playback, the unduplicated audience from an encore broadcast and 14 days of video-on-demand/online streaming.

LIMITLESS' multi-platform audience increased +79%, while its adults 18-49 rating jumped +132% from its live plus same day average.

Live + 7-Day DVR playback for the Sept. 22 premiere added +3.83m, the unduplicated audience for a LIMITLESS encore on Saturday, Sept. 26 added 2.68m and 14 days of video-on-demand transactions and online streaming on CBS's digital platforms and its multi-channel video partners totaled an additional 1.28m.

Non-linear viewership of LIMITLESS is significantly younger. The show's median age with online streaming is 39 and is 46 on video-on-demand.

Note: Multi-platform viewership excludes electronic sell-through (iTunes, Amazon Instant Video, Google Play and others).





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