Live+3: ABC's Quantico Jumps +94% to Deliver the Season's Biggest Playback Lift in AD18-49
Live + 3 Day data for Sunday, 10/11/15
Opposite the season premiere of AMC's The Walking Dead, ABC's Quantico skyrocketed +94% (+1.5 rating points) over its L+SD Adult 18-49 rating to mark the biggest percentage increase for any single telecast on any broadcast network this season. Quantico also added another +4.0 million (a +70% increase) Total Viewers to its L+SD tally. In fact, based on percentage, Quantico claims the season's Top 3 biggest single L+3 lifts, with its most-recent telecast (+70%), followed by its 10/4/15 telecast (+58%) and its debut episode (+56%-tie).
· Quantico increased its L+3 playback increase among young adults for the 2nd straight week, building from an already impressive +63% lift (+1.2 rating points) for its debut telecast three weeks ago to a +74% lift (+1.4 rating points) in week 2 to a +94% jump (+1.5 rating points) in its third week.
· After 3 days of TV playback, the new ABC drama grew to a 3.1 rating among Adults 18-49, tying its debut and coming within 6% of the prior week's series high in L+3.
Please note: ABC announced a full-season pick-up for Quantico earlier this week.
Source: The Nielsen Company, as dated. Based on original telecasts only.