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[10/27/15 - 08:21 AM]
"Dancing with the Stars" Outdraws NBC's "The Voice" in Overall Viewers
ABC spins the numbers for Monday, October 26.

[via press release from ABC]

ABC's Dancing Holds Against CBS' Supergirl Debut - Dominates Fox's 8-10pm Drama Lineup

Dancing With the Stars (8-10pm - 12.1 million and 1.9/6 in AD18-49): From 8-10pm against CBS' Big Bang-led Supergirl debut, ABC's Dancing with the Stars topped NBC's The Voice in Total Viewers (12.1 million vs. 11.9 million). Also from 8-10pm, Dancing almost quadrupled Fox's Monday dramas (Gotham/Minority Report = 3.1 million and 1.0/3) in the 2-hour time slot with Total Viewers (+290%) and nearly doubled in Adults 18-49 (+90%).

· The ABC unscripted series was steady week to week in Adults 18-49, matching last week's best-since-premiere rating - since 9/14/15.

Castle-R (10-11pm - 4.9 million and 0.9/3 in AD18-49): At 10pm, Castle aired a repeat.

Please Note: ABC's Monday lineup was preempted in Phoenix for local NFL coverage (1.6% U.S.).

Quick Take for Monday, October 26, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Dancing with the Stars" Holds Steady Week to Week in Adults 18-49, Matching the Previous Week's Best-Since-Premiere Performance

"Dancing with the Stars" Outdraws NBC's "The Voice" in Overall Viewers

Head to Head, "Dancing with the Stars" Nearly Quadruples Fox's Dramas In Total Viewers (+290%) and Nearly Doubles in Adults 18-49 (+90%)

Monday Night (10/26/15) - ABC Total Viewer and Adult 18-49 Projections "DWTS": L3 = 14.4 million/2.2 rating, L7 = 14.8 million/2.3 rating and MP+35 = 2.4 rating

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Phoenix (1.6% of the U.S.)

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 12.1 million and 1.9/6 in AD18-49):

From 8:00-10:00 p.m. against CBS' "Big Bang"-led "Supergirl" debut, ABC's "Dancing with the Stars" topped NBC's "The Voice" in Total Viewers (12.1 million vs. 11.9 million). Also from 8:00-10:00 p.m., "Dancing" almost quadrupled Fox's Monday dramas ("Gotham"/"Minority Report" = 3.1 million and 1.0/3) in the 2-hour time slot in Total Viewers (+290%) and nearly doubled in Adults 18-49 (+90%).

· The ABC unscripted series was steady week to week in Adults 18-49, matching last week's best-since-premiere rating - since 9/14/15.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings, 10/26/15.





  [october 2015]  
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· BIG BANG THEORY, THE (CBS)
· DANCING WITH THE STARS (ABC)
· GOTHAM (FOX)
· MINORITY REPORT (FOX)
· SUPERGIRL (CW)
· VOICE, THE (NBC)





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