HALLMARK CHANNEL CASTS A SPELL ON VIEWERS WITH THE SPECIAL PREMIERE OF "GOOD WITCH HALLOWEEN"
Ranked #1 Among Household and Total Viewer Rating and Delivery
The debut of Hallmark Channel's special 2-hour event, Good Witch Halloween, marked a magical night for the network with the premiere garnering a 2.5 HH rating and drawing 2.7 million total viewers to become the 3rd most-watched premiere of 2015-to-date. The premiere also became the highest-rated program of the day among households and the most-watched among households and total viewers in the Saturday, October 24th 9-11pm time period. Additionally, the programming event boosted Hallmark Channel to be the #1 HH rated cable network in prime time for the day. On social media, Good Witch Halloween was #1 in social impressions in prime time and made Nielsen's Twitter TV Ratings Daily Top Five. The sneak peek precedes the Season 2 kick-off of Hallmark Channel's original primetime series, Good Witch, which will debut in February 2016.
In Good Witch Halloween, Cassie and the town of Middleton are hard at work preparing for the annual Harvest Festival. This year, Cassie is transforming Grey House into a delightful haunted house, and when a handsome stranger checks in, the family suddenly find themselves on edge. Stars Catherine Bell, Bailee Madison, Catherine Disher and James Denton.
The 10/24 premiere of Good Witch Halloween was the 4th Hallmark Channel original premiere during its Fall Harvest campaign, along with the premieres of Autumn Dreams (10/3), Harvest Moon (10/10) and October Kiss (10/17).
Source: Nielsen, October 19th-October 25th, 2015; Nielsen TV Twitter Ratings.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart. Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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