"THE PROFIT" SETS CNBC PRIMETIME RECORD
Most-Watched Original Series Telecast in Network History Among All Key Demos
CNBC was Wednesday Night's #1 Cable Network in Primetime
ENGLEWOOD CLIFFS, N.J. - October 30, 2015 - Last night's all-new episode of "The Profit" following CNBC's "The Republican Presidential Debate: Your Money, Your Vote" averaged 1.9 million total viewers, 820,000 adults 25-54, and 708,000 adults 18-49. It is the most-watched original series telecast in CNBC's history. CNBC was Wednesday night's most-watched cable network among total viewers, adults 25-54, and adults 18-49.
"The Profit" was also Wednesday's #2 original cable series telecast among adults 25-54 (behind American Horror Story).
Among all cable programs (including sports/repeats/acquired programs), "The Profit" was the #6 cable telecast among total viewers and #8 among adults 25-54.
An extended version of "The Profit" premiered following CNBC's Republican Presidential Debate in a special early premiere. The first of thirteen original episodes, the premiere will then air as originally announced on its regular day and time beginning TUESDAY, NOVEMBER 3 at 10PM ET/PT. Each one-hour episode of "The Profit" follows serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling businesses across the country.
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
Since "The Profit" first premiered, the Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $30 million of his own money in the companies featured on the series.
To learn more about "The Profit," visit: cnbcprime.com/the-profit/. Like us on Facebook: https://www.facebook.com/TheProfitcnbcprime and follow us on Twitter: @TheProfitCNBC #TheProfit.
"The Profit" is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 386 million homes worldwide, including more than 97 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
CNBC is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.
About Machete Productions:
Founded in 2011, Machete Productions is the brainchild of Emmy-nominated Executive Producer Amber Mazzola. Amber produced the first unscripted series under the CNBC Prime banner, "Treasure Detectives," and then went on to produce "The Profit," the #1 original series on CNBC, now in its third season. Machete also launched the hit series "WAGS" for sister network E!, currently in pre-production on its second season. For information visit www.machetetv.com.
Source: Nielsen. Live+SD. The Profit, 10/28/15, 10:29-11:29P. CNBC was most-watched cable network in the 8-11P daypart (time period data). Program rankings based on average audience and include all telecasts that started between 8-11P.