INVESTIGATION DISCOVERY KICKS OFF FOURTH 4th QUARTER AS #2 NETWORK FOR THE DELIVERY OF WOMEN IN ALL OF AD-SUPPORTED CABLE
-Network Has Best October Ever in Prime and Total Day for Delivery Among P2+, Experiencing Double-Digit Growth in All Key Demos for Month -
Coming off a stellar performance to wrap the third quarter, Investigation Discovery (ID) is looking to finish 2015 strong, as the network ranked #2 in all of ad-supported cable in October for total day delivery of W25-54 behind only USA,* and garnered strong double-digit growth in primetime across all key demos for the month, including P2+, HH, P25-54, W25-54, P18-49 and W18-49.
For L+3 viewing, October 2015 was ID's best October ever in Prime delivery among P2+, HH, P25-54, W25-54, M25-54, P18-49, W18-49 and M18-49. It was also ID's best October ever in Total Day delivery among P2+, HH, P25-54, W25-54, P18-49 and W18-49.**
Three of ID's original series averaged more than one million viewers P2+ in October, including Homicide Hunter: Lt. Joe Kenda (1.444 million), Killer Confessions (1.165 million) and On the Case with Paula Zahn (1.059 million).
October '15 vs. October '14: Primetime Delivery (L+3 Day data)
P2+ +19% (842k vs. 707k)
HH +16% (702k vs. 607k)
P25-54 +16% (357k vs. 307k)
W25-54 +19% (245k vs. 206k)
P18-49 +24% (287k vs. 231k)
W18-49 +21% (193k vs. 159k)
October '15 vs. October '14: Total Day Delivery (L+3 Day data)
P2+ +12% (609k vs. 545k)
HH +10% (533k vs. 486k)
P25-54 +12% (288k vs. 257k)
W25-54 +18% (205k vs. 173k)
P18-49 +19% (232k vs. 195k)
W18-49 +19% (162k vs. 136k)
*Source: Nielsen, 12/31/07-10/25/15, L+3 Day data, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), Time Period based data for month, Program based data for series.
**Source: Nielsen, 9/28/15-10/25/15, Total Day M-Su 6a-6a, L+3 Day data, W25-54 delivery (000s), Time Period Based Averages, Ad-supported cable.