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[11/13/15 - 08:29 AM]
"Blacklist" & "Player" Retain 100% Week to Week in 18-49
NBC spins the numbers for Thursday, November 12.

[via press release from NBC]

'BLACKLIST' & 'PLAYER' RETAIN 100% WEEK TO WEEK IN 18-49, 'HEROES REBORN' HOLDS 85% OF LAST WEEK'S RATING, A FIVE-WEEK HIGH

THIS SEASON, 'BLACKLIST' IS MORE THAN DOUBLING ITS L+SD RATING IN L+7, WHILE 'HEROES REBORN' IS GROWING BY +78% AND 'THE PLAYER' BY +66%

NBC RESEARCH ESTIMATES LAST NIGHT'S 'BLACKLIST' & 'HEROES REBORN' WILL MORE THAN DOUBLE IN 18-49 AND 'THE PLAYER' WILL GROW BY +100% TO A 1.4 AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS

Thursday Primetime Results:

CBS carried NFL football in the New York and Buffalo markets.

"Heroes Reborn" (1.1/4 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET):

· Retains 85% of last week's 1.3 rating in 18-49, which was a five-week high.

· Retains 92% in both men 18-49 (1.2 vs. 1.3) and women 18-49 (1.1 vs. 1.2).

· Ranks #2 in the slot among the Big 4 in men 18-49 and men 25-54 (tie).

· Grows +18% half-hour to half-hour in men 18-49 (1.1 to 1.3) and also increases in adults 18-34, men 18-34 and men 25-54.

· These numbers will increase dramatically with time-shifting and viewership on alternate platforms:

· "Heroes Reborn" has increased by +78% this season in 18-49 rating (from a 1.50 to a 2.67) and 2.5 million viewers overall (4.9 million to 7.4 million) going from L+SD to L+7.

· Last week's Heroes telecast added more than 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (974,119).

"The Blacklist" (1.4/4 in 18-49, 6.7 million viewers overall from 9-10 p.m. ET):

· Retains 100% of last week's adult 18-49 rating (1.4 vs. 1.4).

· Grows week to week in total viewers (6.674 million vs. 6.436 million), adults 25-54 (1.9 vs. 1.8), men 18-34 (0.8 vs. 0.7), men 18-49 (1.4 vs. 1.3) and men 25-54 (0.8 vs. 0.7).

· Ranks #2 in the time period among the Big 4 in men 18-49 (1.4), men 18-34 (0.8, tied) and men 25-54 (1.8).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +56% in adults 18-49 (1.4 vs. 0.9).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· "The Blacklist" is increasing by +103% this season in 18-49 rating (from a 1.53 to a 3.10) and 5.1 million viewers overall (7.1 million to 12.2 million) going from L+SD to L+7.

· Last week's Blacklist telecast added more than a half-million full-episode views (P2+) in seven days on NBC.com, best so far this season (514,169).

· Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 154 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"The Player" (0.7/2 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET):

· Retains 100% of the prior two weeks' ratings in adults 18-49 (0.7 vs. 0.7 on both Nov. 5 and Oct. 29).

· Grows week to week in total viewers (3.409 million vs. 3.220 million), men 18-49 (0.8 vs. 0.7) and men 25-54 (1.0 v. 0.9).

· Will add significant viewership via time-shifting and alternate platforms:

· "The Player" has grown by +66% in 18-49 rating (from a 0.91 to a 1.51) and 2.3 million viewers overall (4.4 million to 6.7 million) going from L+SD to L+7.

· Last week's The Player telecast added over 300,000 full-episode views (P2+) in seven days on NBC.com and Hulu, best so far this season (373,273).

NBC RESEARCH ESTIMATES FOR NOV. 12 TELECASTS AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show... 18-49 Rating... Total Viewers
Heroes Reborn... 2.3... 6.18 million
The Blacklist... 3.1... 11.96 million
The Player... 1.4... 5.78 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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