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[11/16/15 - 08:32 AM]
ABC's Sunday Grows 17% in Adults 18-49 to Equal a Season High on the Night
ABC spins the numbers for Sunday, November 15.

[via press release from ABC]

ABC's is Up 17% on Sunday in Adults 18-49 to Tie a Season High on the Night

Sunday Night (11/08/15) - ABC Total Viewer and Adult 18-49 Projections

AFHV: L3 = 5.8 million/1.0 rating, L7 = 5.9 million/1.0 rating and MP+35 = 1.0 rating

Once Upon a Time: L3 = 7.1 million/2.3 rating, L7 = 7.8 million/2.5 rating and MP+35 = 3.3 rating

Quantico: L3 = 7.7 million/2.5 rating and L7 =8.3 million/2.7 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 4.8 million and 1.4/4 in AD18-49): Facing NFL-driven competition from Sunday Night Football on NBC (Cardinals-Seahawks) and CBS with a huge NFL-overrun (Patriots-NY Giants), ABC beat Fox's prime by 2.1 million viewers (4.8 million vs. 2.7 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/3). The Net grew for the 2nd-consecutive Sunday in Total Viewers (+4%) and Adults 18-49 (+17%), matching a season high on the night with young adults.

Once Upon a Time (8-10pm - 4.8 million and 1.6/4 in AD18-49):

Building on its Adult 18-49 lead-in at 8pm against SNF and CBS' NFL-inflated programming, ABC's Once Upon a Time paced 23% ahead of its Fox competition in the 2-hour slot (1.6/4 vs. 1.3/3). Once Upon a Time held steady week to week, increasing over its week-ago Fast Affiliate Adult 18-49 rating (1.6/4 vs. 1.5/4), which adjusted up 1-tenth in the Nationals. In addition, the ABC drama was up for the 3rd-straight week with Women 18-34 (+6%) to match a season high and spiked 18% week to week with Teens 12-17.

Quantico (10-11pm - 4.2 million and 1.3/4 in AD18-49):

During the 10pm hour, ABC's Quantico defeated its CBS drama competition in the time slot with Adults 18-49 (+18% - 1.3/4 vs. 1.1/3 for The Good Wife). The new ABC freshman series held even week to week in Adults 18-49, while gaining for the 2nd week in a row with Adults 25-54 (+7%) and Women 18-49 (+6%).

Live + 3 Day for Last Week's Telecast (11/8/15): Quantico more than doubled its L+SD Adult 18-49 rating for the 2nd week in a row (+115%) after just 3 days of TV playback. The new ABC drama now holds the season's Top 4 biggest L+3 percentage lifts on the major networks among young adults. Quantico grew to a 2.8 rating in Adults 18-49, increasing its week to week growth in the L+3 numbers to 2-tenths of a rating point (2.8 vs. 2.6) versus a 1-tenth gain in L+SD, and emerged as Sunday's #1 broadcast series (passing an NFL-boosted CBS' 60 Minutes).

Quick Take for Sunday, November 15, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Grows 17% in Adults 18-49 to Equal a Season High on the Night

"Once Upon a Time" Builds for the 3rd Week in Women 18-34 to Tie a Season High

"Quantico" Beats Its Drama Competition at 10 p.m. in Adults 18-49, and, for the 2nd Telecast in a Row, More than Doubles Its Rating from L+SD to L+3

Sunday Night (11/15/15) - ABC Total Viewer and Adult 18-49 Projections

"AFHV": L3 = 5.8 million/1.0 rating, L7 = 5.9 million/1.0 rating and MP+35 = 1.0 rating

"OUAT": L3 = 7.1 million/2.3 rating, L7 = 7.8 million/2.5 rating and MP+35 = 3.3 rating

"Quantico": L3 = 7.7 million/2.5 rating and L7 =8.3 million/2.7 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 4.8 million and 1.4/4 in AD18-49):

Facing NFL-driven competition from Sunday Night Football on NBC (Cardinals-Seahawks) and CBS with a huge NFL-overrun (Patriots-NY Giants), ABC beat Fox's Sunday prime by 2.1 million viewers (4.8 million vs. 2.7 million) and 17% in Adults 18-49 (1.4/4 vs. 1.2/3).

· The Net grew for the 2nd-consecutive Sunday in Total Viewers (+4%) and Adults 18-49 (+17%), matching a season high on the night with young adults.

"Once Upon a Time" (8:00-10:00 p.m. - 4.8 million and 1.6/4 in AD18-49):

Building on its Adult 18-49 lead-in at 8:00 p.m. against SNF and CBS' NFL-inflated programming, ABC's "Once Upon a Time" paced 23% ahead of its Fox competition in the 2-hour slot (1.6/4 vs. 1.3/3). "Once Upon a Time" held steady week to week, increasing over its week-ago Fast Affiliate Adult 18-49 rating (1.6/4 vs. 1.5/4), which adjusted up 1-tenth in the Nationals. In addition, the ABC drama was up for the 3rd-straight week with Women 18-34 (+6%) to match a season high and spiked 18% week to week with Teens 12-17.

"Quantico" (10:00-11:00 p.m. - 4.2 million and 1.3/4 in AD18-49):

During the 10:00 p.m. hour, ABC's "Quantico" defeated its CBS drama competition in the time slot with Adults 18-49 (+18% - 1.3/4 vs. 1.1/3 for "The Good Wife"). The new ABC freshman series held even week to week in Adults 18-49 while gaining for the 2nd week in a row with Adults 25-54 (+7%) and Women 18-49 (+6%).

Live + 3 Day for Last Week's Telecast (11/8/15): "Quantico" more than doubled its L+SD Adult 18-49 rating for the 2nd week in a row (+115%) after just 3 days of TV playback. The new ABC drama now holds the season's Top 4 biggest L+3 percentage lifts on the major networks among young adults. "Quantico" grew to a 2.8 rating in Adults 18-49, increasing its week to week growth in the L+3 numbers to 2-tenths of a rating point (2.8 vs. 2.6) versus a 1-tenth gain in L+SD, and emerged as Sunday's No. 1 broadcast series (catching an NFL-boosted CBS' "60 Minutes").

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/15/15.





  [november 2015]  
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M
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)





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