CAR LOVERS DRIVE VELOCITY'S PREMIERE WEEK FROM SEMA TO HUGE RATINGS AND DELIVERY WINS
The Weeklong Stunt Featuring All New Episodes From Top Franchises Draws Nearly 5 Million Viewers in Primetime
(Silver Spring, Md.) Velocity, America's #1 network for cars, treated its audience to a weeklong marathon of all new episodes from fan favorite series that included exclusive live reporting from the center of the auto universe: The SEMA Show in Las Vegas. 4.7 million car-crazy viewers tuned in to the Primetime lineup resulting in ratings and delivery victories across the week.
Despite tough competition, the stunt resulted in Velocity's second best week of 2015 in both Primetime delivery and ratings across most target demos including P/M25-54, P/M18-49, P/M18-34, Men (M18+) and P2+. Specific night-by-night highlights include:
· In a competitive Monday night timeslot against professional football, CHASING CLASSIC CARS (11/2) drove Monday Prime to P2+ delivery gains of (86%) versus the prior 6-week Mondays and (+163%) versus Monday Prime in from November 2014.
· Tuesday's (11/3) double stack of BITCHIN RIDES pulled the series' highest ever ratings across male demo targets which drew (+24%) gains in the M(18-49) demos over Season 1.
· Wednesday's (11/4) OVERHAULIN series finale premiere was Velocity's #1 delivering telecast ever for Men (M18+) and Households in the history of the show on the network.
· The Thursday (11/5) and Friday (11/6) stacks of FANTOMWORKS and WHEELER DEALERS drove double digit P2+ delivery gains (vs. prior 6 weeks) up (+20%) and (+37%) respectively for each night.
Source: Nielsen, L+3, reach Qualifier is 1-minute, SEMA Week 2015: (11/2/15-11/6/15)
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 63 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.