L+7 Ratings: Quantico Soars +133% to Deliver the Season's Biggest Playback Lift in AD18-49
Live + 7 Day ratings for the week of 10/26/15 (Week #6):
Please note: ABC's Modern Family and Castle were repeats and Grey's Anatomy was pre-empted for It's the Great Pumpkin, Charlie Brown.
During the sixth week of the new TV season, ABC had 6 of the week's Top 10 gainers in TV playback on the broadcast networks among Adults 18-49, the most for any net for the 4th straight week: How to Get Away with Murder (+1.7 rating points) - #3, Quantico (+1.6) - #4, Scandal (+1.4) - #5, while Marvel's Agents of S.H.I.E.L.D., Once Upon a Time and black-ish (+1.1) all tied for #10. ABC claimed the Top 2 gainers on Thursday with HTGAWM (+1.7) and Scandal (+1.4-tie) and the Top 2 broadcast gainers on Sunday with Quantico (+1.6) and Once Upon a Time (+1.1).
Opposite The World Series on Fox, Sunday Night Football on NBC and the final half-hour of AMC's The Walking Dead, ABC's Quantico skyrocketed +133% among Adults 18-49 after 7 days of TV playback - the season's biggest percentage increase for any single telecast on any major network so far this season and the series' largest L+7 build yet. Meanwhile, both Blood & Oil and Once Upon a Time also posted a new playback highs with Adults 18-49, with +75% and +73% jumps, respectively, over their L+SD ratings.
How to Get Away with Murder nearly doubled its L+SD Adult 18-49 rating, soaring +94% after 7 days of TV playback to deliver its biggest L+7 lift ever.
With a +79% increase over its L+SD Adult 18-49 rating, S.H.I.E.L.D. scored its strongest playback increase so far this season.
In the final Live + 7 Day ratings among Adults 18-49, ABC claimed the week's Top 2 highest-rated broadcast series on Wednesday with The Goldbergs (3.2 rating) and black-ish (3.0) and on Sunday with Quantico (2.8) and Once Upon a Time (2.6), the Top 2 series on Thursday with Scandal (3.7) and HTGAWM (3.5) and the Top 3 programs on Friday with 20/20 (2.3), Shark Tank (2.1) and Last Man Standing (1.9).
Season-to-Date TV Playback (9/21/15-11/01/15):
Based on L+7 ratings through six weeks of the 2015-16 season, ABC is #1 in Nielsen's non-sports Adult 18-49 averages (2.5 rating), leading NBC by 9% (2.3), CBS by 14% (2.2) and Fox by 14% (2.2). Gaining almost a full rating point (+0.9 rating points) over its Live + Same Day Adult 18-49 rating (1.6 rating in L+SD to a 2.5 in L+3) in the non-sports averages, ABC is the season's biggest gainer in TV playback.
Based on TV playback data, ABC claims 5 of the Top 10 biggest broadcast gainers among Adults 18-49, tying CBS (3), NBC (2) and Fox (1) combined: Modern Family (+1.9 rating points) - #3, Scandal (+1.7) - #5, while How to Get Away with Murder, Quantico and Grey's Anatomy (+1.6) all tie for #6.
Doubling its L+SD rating in Adults 18-49 (+100%), ABC's Quantico stands as the biggest playback gainer on a percentage basis among the Fall's new shows and ties NBC's The Blacklist as the biggest among the major networks.
Among Adults 18-49 in the L+7 ratings, ABC has the Top 2 comedies on Tuesday with The Muppets (2.7 rating) and Fresh Off the Boat (2.4), 3 of the Top 4 highest-rated shows on Wednesday with Modern Family (4.8), The Goldbergs (3.2) and black-ish (3.1), the Top 3 series on Thursday with Scandal (4.3), Grey's Anatomy (4.0) and HTGAWM (3.8), the #1 show on Friday with Shark Tank (2.2) and the Top 2 broadcast series on Sunday with Quantico (3.2) and Once Upon a Time (2.7).
Nearly all of ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: black-ish (+63% vs. +44%), Castle (+67% vs. +61%), The Goldbergs (+45% vs. +41%), Grey's Anatomy (+67% vs. +58%), How to Get Away with Murder (+73% vs. +71%), The Middle (+40% vs. +30%), Modern Family (+66% vs. +63%), Nashville (+82% vs. +71%), Once Upon a Time (+59% vs. +46%), Scandal (+65% vs. +50%) and Shark Tank (+47% vs. +32%).
Source: The Nielsen Company, as dated. Weekly averages based on regular, original telecasts only.