"COUNTDOWN TO CHRISTMAS" CONTINUES ITS WINNING STREAK AS THE MOST-WATCHED CABLE NETWORK FOR THE 2nd CONSECUTIVE WEEKEND;
SINCE THE FRANCHISE'S LAUNCH, HALLMARK CHANNEL SOARS AS THE MOST-WATCHED CABLE NETWORK AMONG W25-54
Hallmark Channel's Countdown to Christmas continues to spread holiday spirit with the most recent original premieres I'm Not Ready for Christmas and Christmas Incorporated elevating the network to be the most-watched and highest-rated among HHs, W25-54, and total viewers for the entire weekend. Since the franchise's kick-off, Hallmark Channel has become the most-watched cable network among W25-54.
The Saturday, November 14th premiere of I'm Not Ready for Christmas garnered a 3.1 HH rating and 3.6 million total viewers, becoming the top HH-rated program of the day as well as the most-watched Hallmark Channel original movie premiere of 2015-to-date. In its 8pm time period, the debut became the highest-rated program among HHs, W25-54 and total viewers, as well as the most-watched among HHs and W25-54. I'm Not Ready for Christmas also brought joy on social media, becoming #1 among all original movie premieres on cable in tweets, unique authors, and unique audience.
Christmas Incorporated rounded out the festive weekend of original premieres with the Sunday, November 15th debut garnering a 2.8 HH rating and 3.2 million total viewers. Ousting the Saturday night record, Christmas Incorporated became the most-watched original movie premiere of 2015-to-date among all key demographics.
Countdown to Christmas continues this weekend with the original premiere of Northpole: Open For Christmas starring Lori Loughlin and Dermot Mulroney Saturday, November 21st at 8pm ET/PT and Merry Matrimony starring Jessica Lowndes and Christopher Russell Sunday, November 22nd at 8pm ET/PT.
In I'm Not Ready for Christmas, Holly (Alicia Witt) finds her world turned upside-down when she suddenly finds herself incapable of lying (Don't you hate when that happens?) because of a wish her niece made to Santa Claus. And now, with Christmas coming up fast, she has to come to terms with her natural penchant to want to fib while trying to do the right thing. And that's no lie.
In Christmas Incorporated, sometimes, life just seems to hand you exactly what you need - particularly at Christmastime. In this new yuletide tale, Riley (Shenae Grimes-Beech) is scraping bottom when she miraculously lands a job with William Young (Steve Lund), a wealthy New York City entrepreneur. He's a bad-boy socialite type who is poised to play Scrooge by closing one of his factories just before Christmas, which would devastate and entire town. It's left to Riley to talk him out of it and turn him into a man of virtue rather than shame. But will a case of mistaken identity ruin the whole plan?
Source: Nielsen, November 9-November 15, 2015; Nielsen Social Guide Twitter TV Ratings (11/14/15).
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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