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[11/30/15 - 08:34 AM]
ABC Airs Sunday's Top 2 Entertainment Shows in Adults 18-49 with "Once Upon a Time" and "Quantico"
ABC spins the numbers for Sunday, November 29.

[via press release from ABC]

ABC Airs Sunday's Top 2 Entertainment Broadcasts

Sunday Night (11/29/15) - ABC Total Viewer and Adult 18-49 Projections

Once Upon a Time: L3 = 6.4 million/1.9 rating, L7 = 7.0 million/2.0 rating and MP+35 = 2.9 rating

Blood & Oil: L3 = 4.6 million/1.2 rating, L7 = 4.9 million/1.3 rating and MP+35 = 1.7 rating

Quantico: L3 = 7.4 million/2.3 rating, L7 = 8.0 million/2.5 rating and MP+35 = 3.7 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 4.2 million and 1.1/3 in AD18-49): Up against big NFL-driven competition from Sunday Night Football on NBC (Patriots-Broncos) and CBS with a monster NFL-overrun (Steelers-Seahawks), ABC returned from the prior week's AMA's preemption with Sunday's Top 2 entertainment broadcast in Adults 18-49, including Once Upon a Time (1.3/4) and Quantico (1.2/4-tie). Please Note: ABC started off the night with a repeat AFHV.

Once Upon a Time (8-9pm - 4.3 million and 1.3/4 in AD18-49):

Building 30% on its repeat AFV Adult 18-49 lead-in at 8pm against SNF and CBS' NFL-inflated programming, ABC's Once Upon a Time paced 30% ahead of its Fox competition in the slot (1.3/4 vs. 1.0/3). The ABC drama held even with its 2-hour telecast 2 weeks ago in Teens 12-17.

Blood & Oil (9-10pm - 3.2 million and 0.9/2 in AD18-49):

At 9pm, Blood & Oil was up from its most recent airing 3 weeks ago in Adults 18-49 (0.9/2 vs. 0.8/2).

Quantico (10-11pm - 4.1 million and 1.2/4 in AD18-49):

During the 10pm hour, ABC's Quantico defeated its CBS drama competition by 33% in the time slot with Adults 18-49 (1.2/4 vs. 0.9/3 for The Good Wife). The new ABC freshman series held steady with its most recent telecast 2 weeks ago in Total Viewers (4.1 million vs. 4.2 million) and Adults 18-49 (1.2/4 vs. 1.3/4).

Live + 3 Day: Quantico more than doubled its L+SD Adult 18-49 rating on each of its last 3 telecasts with just 3 days of TV playback. The new ABC drama holds the season's biggest L+3 percentage lifts on the major networks among young adults.

Quick Take for Sunday, November 29, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Airs Sunday's Top 2 Entertainment Shows In Adults 18-49 with "Once Upon a time" and "Quantico"

"Blood & Oil" Is Up from its Most Recent Telecast 3 Weeks Ago

Sunday Night (11/29/15) - ABC Total Viewer and Adult 18-49 Projections

"OUAT": L3 = 6.4 million/1.9 rating, L7 = 7.0 million/2.0 rating and MP+35 = 2.9 rating

"Blood & Oil": L3 = 4.6 million/1.2 rating, L7 = 4.9 million/1.3 rating and MP+35 = 1.7 rating

"Quantico": L3 = 7.4 million/2.3 rating, L7 = 8.0 million/2.5 rating and MP+35 = 3.7 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 4.2 million and 1.1/3 in AD18-49):

Up against big NFL-driven competition from Sunday Night Football on NBC (Patriots-Broncos) and CBS with a monster NFL-overrun (Steelers-Seahawks), ABC returned from the prior week's AMA's preemption with Sunday's Top 2 entertainment broadcasts in Adults 18-49, including "Once Upon a Time" (1.3/4) and "Quantico" (1.2/4-tie). Please Note: ABC started off the night with a repeat "AFHV."

"Once Upon a Time" (8:00-9:00 p.m. - 4.3 million and 1.3/4 in AD18-49):

Building 30% on its repeat "AFHV" Adult 18-49 lead-in at 8:00 p.m. against SNF and CBS' NFL-inflated programming, ABC's "Once Upon a Time" paced well ahead of its Fox competition in the slot (+30% - 1.3/4 vs. 1.0/3). The ABC drama held even with its 2-hour telecast 2 weeks ago in Teens 12-17.

"Blood & Oil" (9:00-10:00 p.m. - 3.2 million and 0.9/2 in AD18-49):

At 9:00 p.m., ABC's "Blood & Oil" was up from its most recent airing 3 weeks ago in Adults 18-49 (0.9/2 vs. 0.8/2).

"Quantico" (10:00-11:00 p.m. - 4.1 million and 1.2/4 in AD18-49):

During the 10 o'clock hour, ABC's "Quantico" defeated its CBS drama competition by 33% in the time slot with Adults 18-49 (1.2/4 vs. 0.9/3 for "The Good Wife"). The new ABC freshman series held steady with its most recent telecast 2 weeks ago in Total Viewers (4.1 million vs. 4.2 million) and Adults 18-49 (1.2/4 vs. 1.3/4).

Live + 3 Day: "Quantico" more than doubled its L+SD Adult 18-49 rating on each of its last 3 telecasts with just 3 days of TV playback. The new ABC drama holds the season's biggest L+3 percentage lifts on the major networks among young adults.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/29/15.





  [november 2015]  
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M
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BLOOD & OIL (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)





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