NBA Saturday Primetime on ABC Wins the Night Again Across Several Key Demos
San Antonio-Cleveland Peaks with Nearly 4 Million Viewers
NBA Saturday Primetime on ABC - ABC's and ESPN's new franchise - won the night on Saturday, Jan. 30, across several key demos for the second consecutive week of the new series. The Cleveland Cavaliers' decisive 117-103 victory over the San Antonio Spurs generated 3,316,000 average viewers (p2+) and a 2.1 U.S. household rating. The broadcast peaked with nearly four million viewers (3,974,000, p2+) from 10:30-10:45 p.m.
The strong numbers propelled ABC to win the night across the following demos: P18-34, P18-49, M18-34, M18-49. Additionally, Saturday's broadcast was also the second-most watched and second-highest rated NBA regular-season game of the season across ESPN networks (non-Christmas).
In the San Antonio market, the broadcast delivered a 13.7 rating, making it the highest-rated regular-season NBA game on ABC since 2011(non-Christmas). In the Cleveland market, the broadcast posted a 17.7 rating, making it the second-highest rated regular-season NBA game on ABC since 2009 (non-Christmas).
NBA Saturday Primetime on ABC returns on Feb. 20, when the defending NBA Champion Golden State Warriors visit the Los Angeles Clippers at 8:30 p.m. ET. NBA Countdown will precede the broadcast at 8 p.m.
Note: This Saturday, Feb. 6, ESPN will televise a special Super Bowl weekend NBA game featuring teams with two of the best records in the league - the Oklahoma City Thunder at the Golden State Warriors - at 9 p.m. on ESPN and WatchESPN.