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[02/03/16 - 08:26 AM]
ABC's "Fresh Off the Boat" Surges in Its Return to Original to Rank as Tuesday's No. 1 Comedy
ABC spins the numbers for Tuesday, February 2.

[via press release from ABC]

ABC's Fresh Off the Boat Returns with the Most Viewers Since its Premiere - Tuesday's #1 Comedy

Fresh Off the Boat (8:00-8:30pm - 5.2 million and 1.4/5 in AD18-49):

Moving to its new 8pm time period (shifting back from 8:30pm), Fresh Off the Boat returned to original for the first time in 2 months (since 12/8/15), spiking 33% in Total Viewers (5.2 million vs. 3.9 million) and 17% in Adults 18-49 (1.4/5 vs. 1.2/4) from its last first-run airing. The ABC sophomore comedy drew its biggest audience since its September season opener and matched its top young adult number since the start of November - since 9/22/15 and 11/3/15, respectively.

· ABC's Fresh Off the Boat returned as Tuesday's #1 comedy in viewers and young adults, topping Fox's New Girl (3.0 million and 1.4/5) by 2.2 million viewers and tying in Adults 18-49.

Quick Take for Tuesday, February 2, 2016 (Fast Affiliate Live + Same Day Ratings)

Moving to Its New 8 p.m. Time Slot, ABC's "Fresh Off the Boat" Surges in Its Return to Original to Rank as Tuesday's No. 1 Comedy

"The Muppets" Is the Most Watched Comedy in Its New 8:30 p.m. Slot

"Agent Carter" Continues to Deliver Big Gains Via TV Playback

"What Would You Do?" Holds Even with Its Week-Ago Season Premiere

Tuesday Night (02/02/16) -- ABC Total Viewer and Adult 18-49 Projections

"FOTB": L3 = 7.2 million/1.9 rating, L7 = 7.7 million/2.0 rating and MP+35 = 2.8 rating

"The Muppets": L3 = 3.7 million/1.1 rating, L7 = 4.0 million/1.2 rating and MP+35 = 1.4 rating

"Agent Carter": L3 = 4.0 million/1.2 rating and L7 = 4.6 million/1.3 rating

"WWYD?": L3 = 2.6 million/0.8 rating and L7 = 2.6 million/0.8 rating

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 5.2 million and 1.4/5 in AD18-49):

Moving to its new 8:00 p.m. time period (shifting back from 8:30 p.m.), "Fresh Off the Boat" returned to original for the first time in 2 months (since 12/8/15), spiking 33% in Total Viewers (5.2 million vs. 3.9 million) and 17% in Adults 18-49 (1.4/5 vs. 1.2/4) from its last first-run airing. The ABC sophomore comedy drew its biggest audience since its September season opener and matched its top young adult number since the start of November - since 9/22/15 and 11/3/15, respectively.

· ABC's "Fresh Off the Boat" took second in its slot and returned as Tuesday's No. 1 comedy in viewers and young adults, topping Fox's "New Girl" (3.0 million and 1.4/5) by 2.2 million viewers and tying in Adults 18-49.

"The Muppets" (8:30-9:00 p.m. - 2.7 million and 0.8/3 in AD18-49):

At 8:30 p.m. in its new time slot, ABC freshman "The Muppets" outdrew its comedy competition in the half-hour with Total Viewers (2.7 million vs. 2.6 million for Fox's "Grandfathered").

"Marvel's Agent Carter" (9:00-10:00 p.m. - 2.8 million and 0.8/2 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agent Carter" was steady week to week in Live + Same Day Adults 18-49 (0.8/2 vs. 0.9/3). The prior week's telecast surged 44% in Live + 3 Day to match the series' 3rd-largest-ever lift (0.9 rating to 1.3 rating).

"What Would You Do" (10:00-11:00 p.m. - 2.3 million and 0.7/2 in AD18-49):

At 10:00 p.m. opposite increased competition on CBS week to week, ABC's "What Would You Do?" held even with its week-earlier season premiere among Adults 18-49 (0.7/2).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/02/16.





  [february 2016]  
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· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· MARVEL'S AGENT CARTER (ABC)
· MUPPETS, THE (ABC)
· NEW GIRL (FOX)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)





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