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[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (2/7/16):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for CBS are approximate.]

CBS (93.617 million viewers, #1; adults 18-49: 32.0, #1) was of course the top draw on Super Bowl Sunday with its primetime coverage of "Super Bowl L" (102.286 million viewers, #1; adults 18-49: 34.7, #1), a "Super Bowl L Overrun" (86.562 million viewers, #2; adults 18-49: 30.3, #2) and the "Super Bowl L Post-Game" (48.660 million viewers, #3; adults 18-49: 17.9, #3).

For the night, the Eye was up from NBC's overall coverage (89.787 million viewers; adults 18-49: 30.9) a year ago.

NBC (1.808 million viewers, #2; adults 18-49: 0.5, #2) then was king of the leftovers with "Dateline NBC" (1.717 million viewers, #8; adults 18-49: 0.3, #T11) and "Pitch Perfect" (1.863 million viewers, #6; adults 18-49: 0.6, #4).

Next up was FOX (0.896 million viewers, #4; adults 18-49: 0.4, #3) and its repeat lineup of "The Simpsons" (0.835 million viewers, #14; adults 18-49: 0.3, #T11), "Bob's Burgers" (0.844 million viewers, #13; adults 18-49: 0.4, #T7), "The Simpsons" (1.187 million viewers, #10; adults 18-49: 0.5, #T5), "Cooper Barrett's Guide to Surviving Life" (0.677 million viewers, #15; adults 18-49: 0.3, #T11), "Family Guy" (0.949 million viewers, #11; adults 18-49: 0.4, #T7) and "Bordertown" (0.884 million viewers, #12; adults 18-49: 0.4, #T7).

And finally, ABC (1.793 million viewers, #3; adults 18-49: 0.3, #4) closed out the evening with encores of "America's Funniest Home Videos" (1.997 million viewers, #5; adults 18-49: 0.3, #T11), another "America's Funniest Home Videos" (2.032 million viewers, #4; adults 18-49: 0.4, #T7), "Beyond the Tank" (1.293 million viewers, #9; adults 18-49: 0.3, #T11) and "Shark Tank" (1.851 million viewers, #7; adults 18-49: 0.5, #T5).

Year-to-year changes (adults 18-49):
-0.86% - Super Bowl L (vs. Super Bowl XLIX on 2/1/15)
16.09% - Super Bowl L Overrun (vs. Super Bowl XLIX Post-Game on 2/1/15)
59.82% - Super Bowl L Post-Game (vs. The Blacklist on 2/1/15)


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/8/15):

CBS (22.098 million viewers, #1; adults 18-49: 7.0, #1) was of course the network to beat on Sunday with a new "60 Minutes" (9.899 million viewers, #2; adults 18-49: 1.5, #2) and its presentation of "The 57th Annual Grammy Awards" (26.165 million viewers, #1; adults 18-49: 8.8, #1).

ABC (4.241 million viewers, #2; adults 18-49: 1.1, #2) then claimed a distant second place with "America's Funniest Home Videos" (6.565 million viewers, #3; adults 18-49: 1.4, #T3) and the feature "The Hunger Games" (3.467 million viewers, #5; adults 18-49: 1.1, #7).

Next up was FOX (2.162 million viewers, #4; adults 18-49: 1.0, #3) and its mix of "Mulaney" (1.223 million viewers, #12; adults 18-49: 0.5, #12), a repeat "The Simpsons" (1.589 million viewers, #11; adults 18-49: 0.7, #10) and new episodes of "The Simpsons" (2.847 million viewers, #6; adults 18-49: 1.2, #T5), "Brooklyn Nine-Nine" (2.632 million viewers, #8; adults 18-49: 1.2, #T5), "Family Guy" (2.747 million viewers, #7; adults 18-49: 1.4, #T3) and "Bob's Burgers" (1.932 million viewers, #10; adults 18-49: 1.0, #8).

And finally, encores of "Dateline NBC" (5.718 million viewers, #4; adults 18-49: 0.9, #9) and "American Ninja Warrior: USA vs. the World" (2.341 million viewers, #9; adults 18-49: 0.6, #11) on NBC (3.185 million viewers, #3; adults 18-49: 0.7, #4) closed out the evening.

Week-to-week changes (adults 18-49):
+36.36% - 60 Minutes
+25.00% - Mulaney (vs. 1/25/15)
0.00% - Brooklyn Nine-Nine (vs. 1/25/15)
-12.50% - Family Guy (vs. 1/25/15)
-14.29% - The Simpsons (vs. 1/25/15)
-16.67% - Bob's Burgers (vs. 1/25/15)
-17.65% - America's Funniest Home Videos (vs. 1/25/15)

Year-to-year changes (adults 18-49):
+25.00% - 60 Minutes
+9.09% - Brooklyn Nine-Nine (vs. Bob's Burgers (Repeat))
+7.69% - America's Funniest Home Videos (vs. America's Funniest Home Videos (Repeat))
0.00% - Family Guy (vs. Family Guy (Repeat))
0.00% - The Simpsons (vs. The Simpsons (Repeat))
-12.87% - The 57th Annual Grammy Awards (vs. The 56th Annual Grammy Awards on 1/26/14)
-16.67% - Mulaney (vs. Bob's Burgers (Repeat))
-16.67% - Bob's Burgers (vs. American Dad (Repeat))

Source: Nielsen Media Research





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