CMT'S "PARTY DOWN SOUTH" BOOSTS THURSDAY NIGHT PROGRAMMING BLOCK WITH STRONG PREMIERE AND DOUBLE-DIGIT GROWTH IN WEEK 2
New Episodes Premiere Thursday at 9pm ET/PT
NASHVILLE - February 4, 2016 - CMT fan favorites "Party Down South," now in its fifth and final season, along with "Redneck Island: Battle at the Lake" are off to impressive starts as they light up Thursday nights once again. "Party Down South" premiered to a .58 rating among A18-49 and "Redneck Island: Battle at the Lake" earned a .44 rating among A18-49. Both series saw double-digit gains in week two, with "Party Down South" growing +10% and "Redneck Island: Battle at the Lake" rising +13% among adults (18-49), according to Nielsen Media Research*.
Additionally, both series experienced strong growth with three days of playback during week two, growing +256% for "Party Down South" and +110% for "Redneck Island" (growth from live to L+3), while also ranking in the top 10 most social cable primetime reality series on Twitter for the second week in a row**.
Thursday nights remain a successful anchor in CMT's block of original programming as "I Love Kellie Pickler" recently concluded its first season and awarded the network its highest series premiere with adults since 2012 and women since 2008. All-new episodes of "Party Down South" and "Redneck Island: Battle at the Lake" premiere this Thursday beginning at 9pm ET/PT.
For more information on "Party Down South" and exclusive content, visit CMT.com, download the CMT App, "like" the show's official Facebook page, be part of the conversation with #PartyDownSouth and follow @CMT on Twitter and Instagram. Also, follow the cast on Twitter: @WaltWindham, @LyleBdx, @DADDYRyanR, @MattieLBreaux, @TiffanyHeinen, @LaurenAshWhite, @JoshMurray81 and @HottDoggHannah. For more information on "Redneck Island: Battle at the Lake," follow @steveaustinBSR and @MelissaRycroft on Twitter and "like" the show's Facebook page.
"Party Down South" is produced by 495 Productions, with SallyAnn Salsano, Joel Zimmer and Paul Storck serving as executive producers. Jayson Dinsmore and Morgan Selzer executive produce for CMT.
"Redneck Island: Battle at the Lake" is executive produced by Christian Sarabia and Fred Birkhead from 51 Minds Entertainment, along with Steve Austin from Broken Skull Ranch Productions. Jayson Dinsmore and Morgan Selzer serve as executive producers for CMT.
*Source: Nielsen Media Research L+3
**Source: Nielsen, 1/28/16 and 2/4/16
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.