HGTV "FIXER UPPER" CRUSHED CABLE RATINGS AMONG P25-54 AND W25-54 ON TUESDAY NIGHT
Series Also Beats Two Major Broadcast Networks Among Those Demos
NEW YORK [For Immediate Release - February 11, 2016] HGTV's top-rated Fixer Upper shattered its ratings performance to date with a new premiere episode on Tuesday, February 9, at 9 p.m. ET/PT that notched a series high rating of 1.6 among viewers P25-54. Tuesday's episode was the #1 telecast on cable and the #3 telecast on all of television among P25-54 and W25-54 ratings and impressions in the 9 p.m.-10 p.m. time slot - beating out two major broadcast networks. The Fixer Upper episode also attracted the most upscale audience in all of cable on Tuesday night, making it the #1 rated program among upscale P25-54 and W25-54. Starring Chip and Joanna Gaines, Fixer Upper showcases the married couple as they help home seekers buy fixer-uppers and transform them into dream homes.
HGTV was the #1 rated network on Tuesday in primetime among W25-54 and the #4 network among P25-54. More than 8 million total viewers watched HGTV on Tuesday night, making it one of the top five rated nights in HGTV history.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).