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[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[via press release from NBC]

"SHADES OF BLUE" MAINTAINS 100% WEEK TO WEEK, DESPITE THE RETURN OF "HOW TO GET AWAY WITH MURDER"

"BLACKLIST" & "APOCALYPSE" FINISH WITIN 0.1 OF LAST WEEK DESPITE THE INCREASED COMPETITION

L+3: LAST WEEK'S "SHADES" DELIVERS THE WEEK'S #1 PERCENTAGE INCREASE ON THE BIG 4 GOING FROM L+SD TO L+3

LAST NIGHT'S "BLACKLIST" IS ESTIMATED TO GROW TO A 2.9 IN L+7+ALT. PLATFORMS, "SHADES OF BLUE" TO A 2.6

Thursday Primetime Results:

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "The Blacklist," 2.9 rating in 18-49, 11.39 million viewers overall.

· "Shades of Blue," 2.6, 10.51 million.

"Shades of Blue" (1.1/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET):

· Maintained 100% week to week in 18-49 (1.1 vs. 1.), despite last night's return of ABC's "How to Get Away with Murder" and CNN-PBS Democratic debate coverage,.

· Note that this week's ABC competition was up +50% versus last week in the time period in 18-49 (1.8 vs. 1.2) and up +157% versus two weeks ago (1.8 vs. 0.7).

· Improves the time period by +38% versus NBC's regular-program season average in the slot before "Shades" (1.1 vs. 0.8, L+SD excluding sports and specials) and +35% in total viewers (5.387 million vs. 3.993 million).

· Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49 and is #2 outright among those nets in all key adult-female demos.

· Is a highly time-shifted series, with:

· Last week's L+3 increase of +76% in 18-49 (1.15 to 2.02) ranking as the #1 biggest L+3 lift for the week on the Big 4 networks.

· The newest L+7 results including a +93% increase in 18-49 (1.36 to 2.62 on Jan. 21), the #3 biggest L+7 lift of that week on the Big 4.

· That Jan. 21 telecast also added more than 800,000 full-episode views on NBC.com and Hulu in seven days (820,730).

"The Blacklist" (1.4/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET):

· Against the return of ABC's "Scandal" and CNN-PBS Democratic debate coverage, retains +93% of last week's 1.5 in 18-49.

· Note that this week's ABC competition was up +91% versus last week in the time period (2.1 vs. 1.1) and up +200% versus two weeks ago (2.1 vs. 0.7).

· Has remained in the 1.4-1.6 range in 18-49 with each of its last 13 telecasts.

· Improves the slot +17% versus NBC's average last season (1.4 vs. 1.2, L+SD non-sports) and is up +18% in total viewers (6.317 million vs. 5.333 million)

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms -- "Blacklist" has grown by +97% this season in 18-49 rating (from a 1.51 to a 2.98) and 4.9 million viewers overall (7.1 million to 12.0 million) going from L+SD to L+7.

· Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 149 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"You, Me and the Apocalypse" (0.8/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET):

· Facing increased competition from ABC's "Grey's Anatomy," finishes within 0.1 of a point of last week's 0.9 in 18-49.

· Note that this week's ABC competition was up +140% versus last week in the time period (2.4 vs. 1.0).

· Grew +14% from its first half-our to its second in adults 18-49 (0.7 to 0.8).

· Will add substantial viewership via time-shifting and alternate platforms

· Last week's "Apocalypse" grew by +23% in 18-49 going from L+SD to L+3 (0.86 to 1.06) and by 676,000 persons in total viewers (3.5 million vs. 4.1 million).

· Last week's "Apocalypse" added more than 300,000 full-episode views (P2+) in seven days on NBC.com and Hulu (311,931).

· Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2016]  
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· BLACKLIST, THE (NBC)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





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