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[02/14/16 - 08:35 AM]
"Saturday Night Live" Was the #1 Non-News Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, February 13.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· The Feb. 13 telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Kanye West, averaged a 4.4 rating, 11 share in household results from the 56 markets metered-by Nielsen Media Research and a 2.3/11 in adults 18-49 in the 25 markets with local people meters.

· Versus the show's one original telecast in February of last year, "SNL" grew by +16% in metered-market households (4.4 vs. 3.8 on Feb. 28, 2015) and by +21% in 18-49 in the local people meters (2.3 vs. 1.9).

· "Saturday Night Live" was the #1 non-news telecast of the night on the Big 4 networks in metered-market households and in 18-49 in the local people meters, outrating all primetime entertainment programming on those networks in both categories.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by 48% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.92) and +2.235 million persons in total viewers (6.458 million to 8.693 million).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.8/3 in 18-49, 4.6 million viewers overall from 8-10 p.m. ET):

· Grows +14% week to week in 18-49 (0.8 vs. 0.7) and +15% in total viewers (4.571 million vs. 3.961 million).

· Currently ranks #2 in the slot among the Big 4 networks in total viewers, women 18-34 (tie), women 18-49 and women 25-54, behind only CBS's coverage of the Republican Presidential Debate, pending updates.

· Grows by +29% from its first half-hour to its fourth in adults 18-49 (from a 0.7 rating to a 0.9), by +44% in adults 25-54 (0.9 to 1.3) and by +28% in total viewers (4.0 million to 5.1 million).

"SNL Vintage" (0.7/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 8, 1988 telecast of "Saturday Night Live" hosted by Tom Hanks with musical guest Keith Richards):

· Ranks #2 in the time period among ABC, CBS and NBC in all key ratings measures.

· Held steady half-hour to half-hour in adults 18-49 and grew in men 18-49 (0.6 to 0.7) and men 25-54 (0.9 to 1.0), despite the 10 p.m. hour.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [february 2016]  
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· DATELINE NBC (NBC)
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