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[02/20/16 - 08:48 AM]
"Grimm" Equals Its Highest Adult 18-49 Rating Since Nov. 6
NBC spins the numbers for Friday, February 19.

[via press release from NBC]

"GRIMM" MATCHES ITS 18-49 HIGH SINCE NOV. 6

Friday Primetime Results:

"Grimm" (0.9/3 in 18-49, 4.0 million viewers overall from 9-10 p.m. ET):

· Equals its highest adult 18-49 rating since Nov. 6 (1.0 with the second "Grimm" of the season).

· Grows week to week in adults 18-34 (0.4 to 0.5), men 18-34 (0.3 to 0.4) and men 18-49 (0.7 to 0.8).

· Will add substantial viewership via time-shifting:

· "Grimm" has grown by +92% this season in 18-49 rating (from a 0.90 to a 1.73) and 2.4 million viewers overall (3.8 million to 6.2 million) going from L+SD to L+7.

· Last week's "Grimm" grew by +79% in 18-49 going from L+SD to L+3 (0.90 to 1.61), for the #4 biggest gain of the week on the Big 4 networks in 18-49 percentage, behind only the +88% for "The Blacklist" and the +83% for "Shades of Blue" and an ABC Sunday telecast of "Castle."

· Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Caught on Camera With Nick Cannon" (0.8/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

· Retains 100% of its adult 18-49 rating week to week.

· Grows 0.2 of a point or +33% week to week in men 18-49 (0.6 to 0.8).

"Dateline NBC" (0.8/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET):

· Grows +13% from its first half-hour to its second in adults 18-49 (0.8 to 0.9), despite the 10 p.m. hour.

· Also increases half-hour to half-hour by +8% in adults 25-54 (1.2 to 1.3), +13% in women 25-54 (1.5 to 1.7) and +13% in total viewers (4.0 million to 4.5 million).

· Grows week to week in total viewers by +3% (4.263 million vs. 4.134 million).

· Will add substantial viewership via time-shifting:

· The prior week's "Dateline" increased by +31% in 18-49 going from L+SD to L+3 (0.94 to 1.23) and 1.1 million persons in total viewers (4.1 million vs. 5.2 million).

· The Jan. 29 "Dateline NBC ," featuring the "Making a Murderer" case, reported "Dateline's" highest L+7 rating in 18-49 (1.80), in three years (since Dec. 14, 2012, the day of the Sandy Hook Elementary shootings).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Friday Night:

· In adult 18-49 rating in the local people meters, Fallon (1.1) topped the combined results of CBS's "Late Show with Stephen Colbert" (0.4) and ABC's "Jimmy Kimmel Live" rebroadcast (0.6).

· In 18-49 in the local people meters, Meyers' encore(0.6) beat Colbert (0.4) and tied Kimmel's rebroadcast (0.6), despite Meyers' later start time.

· In 18-49 in the local people meters, Carson Daly's rebroadcast (0.4) doubled CBS's encore "Late Late Show with James Corden" (0.2) despite starting an hour later, beat "Nightline" (0.3) despite starting 90 minutes later and tied Colbert (0.4) despite starting two hours later.

· Fallon's guests Friday night included Vince Vaughn, Ryan Seacrest and musical guest Dead & Company from Los Angeles.

· Meyers' guests Friday included Paul Giamatti, Aubrey Plaza and Frank Bruni (encore).

· Daly's guest Friday included Mark McKinney, Rob Kazinsky and musical guest Houndmouth (encore).

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon,"1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2016]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)
· SHADES OF BLUE (NBC)





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