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[02/21/16 - 08:54 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Splits Demos with ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/20/16):

NBC (4.172 million viewers, #1; adults 18-49: 0.8, #T1) was the top draw on Saturday with a two-hour "Dateline NBC" (4.784 million viewers, #2; adults 18-49: 0.8, #3) and an encore "Saturday Night Live" (2.949 million viewers, #5; adults 18-49: 0.7, #4).

ABC (2.518 million viewers, #3; adults 18-49: 0.8, #T1) then shared in the demo honors with "NBA Countdown" (2.026 million viewers, #7; adults 18-49: 0.6, #5) and "NBA on ABC" (2.617 million viewers, #6; adults 18-49: 0.9, #T1).

Next up was CBS (3.925 million viewers, #2; adults 18-49: 0.6, #3) and repeats of "NCIS: Los Angeles" (3.350 million viewers, #3; adults 18-49: 0.4, #7) and "Criminal Minds" (3.248 million viewers, #4; adults 18-49: 0.5, #6) plus a new "48 Hours" (5.178 million viewers, #1; adults 18-49: 0.9, #T1).

And finally, a repeat "Rosewood" (1.337 million viewers, #8; adults 18-49: 0.3, #8) and the special "Jeff Gordon's Daytona 500 Kickoff Celebration" (1.121 million viewers, #9; adults 18-49: 0.2, #9) closed out the night on FOX (1.229 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· The Feb. 20 encore telecast of "Saturday Night Live," with host Adam Driver and musical guest Chris Stapleton, averaged a 3.1 rating, 8 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.3/6 in adults 18-49 in the 25 markets with local people meters, to score the show's highest 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.3 for last night's "Saturday Night Live" ranks as the show's highest rating for an encore since May 30, 2015 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The last time an "SNL" rebroadcast rated higher in the local people meters was April 25, 2015 (1.4/7 with host Chris Hemsworth and musical guest Zac Brown Band).

· "Saturday Night Live" was the #1 non-sports telecast of the night on the Big 4 networks in 18-49 in the local people meters, outrating all primetime entertainment programming on those nets in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by 48% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.92) and +2.235 million persons in total viewers (6.458 million to 8.693 million).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/21/15):

NBC (5.221 million viewers, #1; adults 18-49: 1.0, #1) claimed the top spot on Saturday with its duo of "Dateline Saturday Night Mystery" (5.706 million viewers, #1; adults 18-49: 1.0, #T1) and "Saturday Night Live" (4.252 million viewers, #4; adults 18-49: 1.0, #T1).

CBS (4.526 million viewers, #2; adults 18-49: 0.7, #2) then took home the silver with repeats of "Hawaii Five-0" (4.012 million viewers, #5; adults 18-49: 0.5, #T5) and "Scorpion" (4.371 million viewers, #3; adults 18-49: 0.6, #4) plus a new "48 Hours" (5.195 million viewers, #2; adults 18-49: 0.8, #3).

Next up was ABC (1.944 million viewers, #3; adults 18-49: 0.5, #3) and its special "Countdown to the Oscars: An Insider's Guide" (2.906 million viewers, #6; adults 18-49: 0.5, #T5) followed by the feature "The Social Network" (1.751 million viewers, #7; adults 18-49: 0.5, #T5).

And finally, a repeat of "Backstrom" (1.382 million viewers, #8; adults 18-49: 0.4, #8) and the special "Daytona 500 Bash at the Beach" (1.038 million viewers, #9; adults 18-49: 0.3, #9) closed out the evening on FOX (1.210 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

·An encore telecast "Saturday Night Live," with host and musical guest Blake Shelton, averaged a 3.1 rating, 8 share in household results in Nielsen's 56 metered markets and a 1.4/7 in adults 18-49 in the 25 markets with Local People Meters,

·"SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure.

Source: Nielsen Media Research





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