Live+3: ABC Wins 2nd Straight Thursday with Big Playback Lifts for its TGIT Dramas
Live + 3 Day data for Thursday, 2/18/16
ABC won Thursday's for the 2nd week in a row among Adults 18-49 in the L+3 ratings, after finishing 2-tenths behind Fox and a 1-tenth behind CBS in the Live + Same Day numbers. During prime in L+3 Adults 18-49, ABC (3.0 rating) beat CBS by 11% (2.7), Fox by 25% (2.4) and NBC by 76% (1.7).
In L+3, ABC delivered 3 Top 4 TV programs on Thursday in Adults 18-49, with Grey's Anatomy (3.3 rating - +50% over L+SD), Scandal (2.8 rating - +56% over L+SD) and How to Get Away with Murder (2.7 rating - +80% over L+SD), trailing only CBS' top-rated The Big Bang Theory on the night. Initially in Live + Same Day, CBS' Big Bang-led Life in Pieces and Fox's American Idol finished as the #3 and #4 shows of the night, but dropped to #5 and #7 in L+3, respectively.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.