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[02/23/16 - 08:28 AM]
"Superstore" Equals Its 18-49 High Since Jan. 25
NBC spins the numbers for Monday, February 22.

[via press release from NBC]

"SUPERSTORE" GROWS +17% WEEK TO WEEK IN 18-49, "TELENOVELA" +29%, "BIGGEST LOSER" +50%

"SUPERSTORE" EQUALS ITS 18-49 HIGH SINCE JAN. 25, PROJECTED TO GROW TO A 2.3; "TELENOVELA" MATCHES ITS BEST SINCE JAN. 18; "LOSER" EQUALS ITS SEASON HIGH, SETS A NEW SEASON HIGH IN TOTAL VIEWERS

Monday Primetime Results:

"Superstore" (1.4/4 in 18-49, 4.6 million viewers overall from 8-8:30 p.m. ET):

· Grows +17% week to week in adults 18-49 (1.4 vs. 1.2) and +19% in total viewers (4.637 million vs. 3.889 million).

· Matches its high since Jan. 25 in 18-49 (1.5).

· Is projected to grow to a 2.3 after seven days of time-shifting and alternate-platform viewing.

· Will add substantial viewership with time-shifting and VOD -- Last week's "Superstore" grew by +42% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.21 to 1.72), up from a +29% increase the prior week, and by 1.1 million viewers overall (3.9 million to 5.0 million), up from the previous week's 856,000. The +0.51 increase in 18-49 is "Superstore's" biggest L+3 lift to date.

· Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.9/3 in 18-49, 2.9 million viewers overall from 8:30-9 p.m. ET):

· Increases by +29% versus last week in adults 18-49 (0.9 vs. 0.7) and +25% in total viewers (2.926 million vs. 2.333 million).

· Equals its high since Jan. 18 in 18-49 (1.1).

· Will add significant viewership with time-shifting and VOD - Last week's "Telenovela" grew by +24% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.72 to 0.89), up from the prior week's +18%, and by 501,000 viewers overall (2.3 million to 2.8 million), up from the previous week's lift of 398,000.

· Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

"The Biggest Loser 17" (1.2/4 in 18-49, 3.9 million viewers overall from 9-11 p.m. ET):

· Grows by +50% week to week in adults 18-49 (1.2 vs. 0.8) and +39% in total viewers (3.887 million vs. 2.803 million).

· Equals its season high in 18-49 (1.2), previously achieved on Jan. 25 and with the show's Jan. 4 season premiere.

· With the "Biggest Loser 17"finale, delivers a new season high in total viewers.

· For its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49.

· For its second hour, ranks #1 among those networks in women 18-49 and women 18-34 and ties for #1 in adults 18-34.\.

· Will add substantial viewership via time-shifting and VOD - Last week's "Biggest Loser" grew by +32% in 18-49 (0.82 to 1.08) and 733,000 viewers (2.8 million to 3.5 million) going from L+SD to L+3.

· Upscale: "Loser" delivers a solid upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "Superstore," 2.3 rating in 18-49, 6.56 million viewers overall.

· "Telenovela," 1.2 in 18-49, 3.75 million.

· "Biggest Loser," 1.7 in 18-49, 5.34 million.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date ratings are "most current" - "live plus seven day" except for the two most recent weeks, which are "live plus same day."





  [february 2016]  
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· BIGGEST LOSER, THE (USA)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)





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