or


[03/04/16 - 08:26 AM]
ABC's "The Family" Gets Solid Sampling Before Its Move to Sunday
ABC spins the numbers for Thursday, March 3.

[via press release from ABC]

ABC's Grey's is Up and Leads Thursday - The Family Gets Solid Sampling Against the Debate Before Moving to Sunday

ABC Thursday Prime (8-11pm - 6.0 million and 1.7/6 in AD18-49): Opposite the high-rated GOP debate from 9-11pm on Fox News, ABC ran in a close race on Thursday in Live + Same Day Adults 18-49 for the broadcast lead with Fox and its 2-hour American Idol (1.7/6 vs. 1.9/6). Including initial TV playback, ABC has won the last 3 Thursdays in the Live + 3 Day ratings and is projected once again take the entertainment lead with the release of that Nielsen data on Tuesday. The Net's Live + Same Day delivery was steady with the prior Thursday in Total Viewers (6.0 million) and Adults 18-49 (1.7/6 vs. 1.8/6).

Editors please note: Following last night's sampling, ABC's The Family moves to its regular Sunday 9pm time slot in three nights (on 3/6/16), between with the mid-season premieres of Once Upon A Time at 8pm and Quantico at 10pm.

Live + Same Day:

· ABC delivered Thursday's Top 3 dramas for the 4th week running in Adults 18-49 with Grey's (2.2/8), the special Thursday premiere of The Family (1.5/5) and How to Get Away with Murder (1.4/5). In addition, Grey's was the #1 series on Thursday in Adults 18-49 over Fox's 2-hour American Idol (2.2/7 vs. 1.9/6).

· At 8pm, ABC's Grey's Anatomy grew week to week in Total Viewers (+7% - 7.7 million vs. 7.2 million) and Adults 18-49 (+5% - 2.2/8 vs. 2.1/7).

· At 9pm, ABC's special premiere of The Family held steady from its first half-hour to its second half-hour and paced within 2-tenths of Scandal's week-ago Fast Affiliate Adult 18-49 delivery (1.5/5 vs. 1.7/5) and within 200k Total Viewers (5.7 million vs. 5.9 million).

· The #1 series on Thursday at 10pm for the 4th straight week in Adults 18-49, ABC's How to Get Away with Murder (1.4/5) defeated NBC's Shades of Blue by 40% (1.0/4) and CBS' Elementary by 27% (1.1/4). In the most recent round of Live + 7 Day data released on Monday, ABC's HTGAWM scored its first-ever triple-digit increase and its biggest-ever playback lift, soaring +100% over its L+SD Adult 18-49 rating. Growing to a 3.6 rating after 7 days of TV playback, the ABC drama's mid-season premiere shot up to rank among the week's Top 5 highest-rated broadcast shows in Adults 18-49, ranking #5 versus #15 in the initial L+SD numbers.

Quick Take for Thursday, March 3, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's "Grey's Anatomy" Is Up and Leads Thursday Night in Adults 18-49

ABC's "The Family" Gets Solid Sampling Before Its Move to Sunday

"Murder" Is the No. 1 Series in Its Slot for the 4th-Straight Week in Adults 18-49

Thursday (3/3/16) - ABC Viewer and Adult 18-49 Projection With Multiplatform + 35 Days

"Grey's": L3 = 11.8 million/3.3 rating, L7 = 12.8 million/3.5 rating and MP+35 = 4.9 rating

"The Family": L3 = 8.5 million/2.2 rating and L7 = 9.4 million/2.5 rating

"HTGAWM": L3 = 7.7 million/2.2 rating, L7 = 8.3 million/2.4 rating and MP+35 = 3.4 rating

Live + Same Day Results:

ABC Thursday Primetime (8:00-11:00 p.m. - 6.0 million and 1.8/6 in AD18-49):

Opposite the high-rated GOP debate from 9:00-11:00 p.m. on Fox News, ABC ran in a close race on Thursday in Live + Same Day Adults 18-49 for the broadcast lead with Fox and its 2-hour "American Idol" (1.7/6 vs. 1.9/6). Including initial TV playback, ABC has won the last 3 Thursdays in the Live + 3 Day ratings and is projected once again to take the entertainment lead with the release of that Nielsen data on Tuesday. The Net's Live + Same Day delivery was steady with the prior Thursday in Total Viewers (6.0 million) and Adults 18-49 (1.7/6 vs. 1.8/6).

Editors please note: Following last night's sampling, ABC's "The Family" moves to its regular Sunday 9:00 p.m. time slot in three nights (on 3/6/16), between with the mid-season premieres of "Once Upon a Time" at 8:00 p.m. and "Quantico" at 10:00 p.m.

· ABC delivered Thursday's Top 3 dramas for the 4th week running in Adults 18-49 with "Grey's" (2.2/8), a special Thursday premiere of "The Family" (1.5/5) and "How to Get Away with Murder" (1.4/5). In addition, "Grey's" was the No. 1 series on Thursday in Adults 18-49 over Fox's 2-hour "American Idol" (2.2/7 vs. 1.9/6).

"Grey's Anatomy" (8:00-9:00 p.m. - 7.7 million and 2.2/8 in AD18-49):

At 8:00 p.m., ABC's "Grey's Anatomy" grew week to week in Total Viewers (+7% - 7.7 million vs. 7.2 million) and Adults 18-49 (+5% - 2.2/8 vs. 2.1/7).

"The Family" (9:00-10:00 p.m. - 5.7 million and 1.5/5 in AD18-49):

At 9:00 p.m., ABC's special premiere of "The Family" held even from its first half-hour to its second half-hour, coming within 2-tenths of "Scandal"'s week-ago Adult 18-49 delivery (1.5/5 vs. 1.7/6) and within 200,000 Total Viewers (5.7 million vs. 5.9 million).

"How to Get Away with Murder" (10:00-11:00 p.m. - 4.6 million and 1.4/5 in AD18-49):

The No. 1 series on Thursday at 10:00 p.m. for the 4th-straight week in Adults 18-49, ABC's "How to Get Away with Murder" (1.4/5) outdelivered NBC's "Shades of Blue" by 40% (1.0/4) and CBS' "Elementary" by 27% (1.1/4).

· In the most recent round of Live + 7 Day data released on Monday, "HTGAWM" scored its first-ever triple-digit increase and its biggest-ever playback lift, soaring +100% over its L+SD Adult 18-49 rating. Growing to a 3.6 rating after 7 days of TV playback, the ABC drama's mid-season premiere shot up to rank among the week's Top 5 highest-rated broadcast shows in Adults 18-49, ranking No. 5 versus No. 15 in the initial L+SD numbers.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/03/16.





  [march 2016]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· ELEMENTARY (CBS)
· FAMILY, THE (ABC)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)





most recent ratings | view all posts
[09/19/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "America's Got Talent" Wraps Season on Top
NBC wins the evening in both total viewers and adults 18-49.

[09/18/19 - 08:13 AM]
Tuesday's Broadcast Ratings: ABC, NBC Share Adults 18-49 Honors
"America's Got Talent" is the top draw last night among total viewers and adults 18-49.

[09/17/19 - 08:12 AM]
Monday's Broadcast Ratings: "Ninja Warrior" Finale Tops Demos; "DWTS" Return Leads Total Viewers
NBC and ABC win the night in said categories.

[09/16/19 - 01:06 PM]
"A Very Brady Renovation" Delivers Record-Breaking Live Plus Three-Day Ratings for HGTV
HGTV further spins the numbers for Monday, September 9.

[09/16/19 - 08:29 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Puts NBC on Top
The Peacock easily wins the evening in all categories.

[09/15/19 - 08:44 AM]
Saturday's Broadcast Ratings: ABC, College Football Hold Onto Top Spots
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[09/14/19 - 08:27 AM]
Friday's Broadcast Ratings: NBC Holds Onto Adults 18-49 Crown
The Peacock wins the demo race for the third consecutive week.

[09/13/19 - 10:02 AM]
"L.A.'s Finest" Captures Viewers and Becomes Top Rated TV Drama
"L.A.'s Finest" goes back into production for Season Two on September 16 and will premiere in 2020.

[09/13/19 - 08:16 AM]
Thursday's Broadcast Ratings: Democratic Candidates Debate Puts ABC on Top
The Alphabet rockets to the top spot in both total viewers and adults 18-49.

[09/12/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, NBC Share Demo Honors
The Peacock however is the most-watched network overall last night.

[09/11/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Remain on Top
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/10/19 - 03:59 PM]
Highly Anticipated "Tamron Hall" Premiere Builds Over Year-Ago Time Period Levels
Walt Disney Direct-to-Consumer and International spins the numbers for Monday, September 9.

[09/10/19 - 08:11 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Race
The Alphabet holds onto the adults 18-49 crown while NBC is the most-watched network overall.

[09/09/19 - 02:42 PM]
"Younger" Season Six Finale Draws 1.2 Million Total Viewers and Is Series' Top-Rated Season Finale Among W25-54
TV Land further spins the numbers for Wednesday, September 4.

[09/09/19 - 08:11 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Kicks Off on Top
NBC's NFL franchise formally opens on par with last year's numbers.