"WHEN CALLS THE HEART" BREAKS HALLMARK CHANNEL'S SOCIAL MEDIA RECORDS FOR THE 3RD CONSECUTIVE WEEK
Most Recent 1-Hour Episode Becomes the Most-Watched and Highest-Rated of the Season
The third season of Hallmark Channel's original primetime series, When Calls the Heart, is in full swing with the newest episode averaging a 2.3 HH rating and 2.6 million Total Viewers on a Live+3 basis, becoming the highest-rated and most-watched 1-hour episode among HHs and Total Viewers this season. In the series' 9pm time period, the Sunday, March 13th premiere elevated Hallmark Channel to be the 2nd highest rated network among HHs and Total Viewers, excluding news programming.
The series also continues to ring in social media success, with last Sunday's episode becoming the network's most social program of all time. The premiere garnered the highest Tweets of any Hallmark Channel series, movie, or special premiere and registered 7% growth over the previous record holder, held by this season's fourth episode and prior to that, its third episode, marking three consecutive weeks of social media history for the network. Competitively, the episode was the 2nd most-Tweeted series airing a new episode during Sunday Total Day.
The third season of When Calls the Heart continues on Sunday nights with a brand-new episode premiering March 20 at 9 pm ET/PT, 8C. In the episode, "Forever in My Heart", as Jack (Daniel Lissing) prepares to take a big step toward building a life with Elizabeth (Erin Krakow), Abigail (Lori Loughlin) welcomes Becky (Ali Skovbye) back into her home before making an emotional decision about their future as a family.
Source: Nielsen, March 7-March 13, 2016; Source: Nielsen SocialGuide Twitter TV Ratings, 3/13/16.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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