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[03/25/16 - 08:39 AM]
ABC's "The Catch" Debut Beats NBC's "Shades of Blue" by Double Digits
ABC spins the numbers for Thursday, March 24.

[via press release from ABC]

ABC's Grey's is Thursday's #1 Show for the 2nd Straight Week in AD18-49 - The Catch Dominates NBC's Shades of Blue at 10pm

Info on ABC's Thursday, ahead of the regular press release.

Grey's Anatomy (8-9pm - 7.9 million and 2.0/8 in AD18-49): ABC's Grey's Anatomy ranked as Thursday's #1 program for the 2nd week running in Adults 18-49 (2.0/8), tied with CBS' NCAA basketball game. Head-to-head from 8-9pm, the ABC drama beat CBS' basketball game in the hour by 5% among young adults (2.0/8 vs. 1.9/7).

· Despite the stronger competition on CBS, Grey's was steady week to week in Total Viewers (7.9 million vs. 7.8 million) and Adults 18-49 (2.0/8 vs. 2.1/8), attracting its biggest audience since its mid-season return 6 weeks ago - since 2/11/16.

Scandal (9-10pm - 6.2 million and 1.6/5 in AD18-49): Opposite increased competition from CBS' NCAA basketball game, ABC's Scandal was even with the prior week among Adults 18-49 (1.6/5) and up 9% in Adults 18-34.

The Catch (10-11pm - 5.8 million and 1.2/4 in AD18-49): At 10pm, the debut of The Catch grew over the week-ago season finale of How To Get Away With Murder in Total Viewers (+9% - 5.8 million vs. 5.3 million) to draw ABC's largest audience in the hour in 6 weeks - since 2/11/16.

· ABC's new drama dominated its freshman drama competition in the hour on NBC (Shades of Blue) by 16% in Total Viewers (5.8 million vs. 5.0 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/4).

Quick Take for Thursday, March 24, 2016 (Fast Affiliate Live + Same Day Ratings)

"Grey's Anatomy" Is Thursday's No. 1 Show for the 2nd Week in Adults 18-49

"Scandal" Holds Even Against Increased Competition From CBS' NCAA Game

ABC's "The Catch" Debut Beats NBC's "Shades of Blue" by Double Digits

Thursday (3/24/16) - ABC Viewer and Adult 18-49 Projections With Multiplatform + 35 Days

"Grey's": L3 = 12.0 million/3.0 rating, L7 = 13.1 million/3.2 rating and MP+35 = 4.4 rating

"Scandal": L3 = 9.6 million/2.4 rating, L7 = 10.3 million/2.6 rating and MP+35 = 3.6 rating

"The Catch": L3 = 8.5 million/1.7 rating and L7 = 9.0 million/1.8 rating

Live + Same Day Results:

"Grey's Anatomy" (8:00-9:00 p.m. - 7.9 million and 2.0/8 in AD18-49):

ABC's "Grey's Anatomy" ranked as Thursday's No. 1 program for the 2nd week running in Adults 18-49 (2.0/8), tied with CBS' NCAA basketball game. Head-to-head from 8:00-9:00 p.m., the ABC drama beat CBS' basketball game in the hour by 5% among young adults (2.0/8 vs. 1.9/7). "Grey's Anatomy" was also the most watched show of the night (7.9 million).

· Despite the stronger competition on CBS, "Grey's" was steady week to week in Total Viewers (7.9 million vs. 7.8 million) and Adults 18-49 (2.0/8 vs. 2.1/8), attracting its biggest audience since its mid-season return 6 weeks ago - since 2/11/16.

"Scandal" (9:00-10:00 p.m. - 6.2 million and 1.6/5 in AD18-49):

Opposite increased competition from CBS' NCAA basketball game, ABC's "Scandal" was even with the prior week among Adults 18-49 (1.6/5) and up 9% in Adults 18-34.

"The Catch" (10:00-11:00 p.m. - 5.8 million and 1.2/4 in AD18-49):

At 10:00 p.m., the debut of ABC's "The Catch" grew over the week-ago season finale of "How to Get Away with Murder" in Total Viewers (+9% - 5.8 million vs. 5.3 million) to draw the Net's largest audience in the hour in 6 weeks - since 2/11/16.

· ABC's new drama dominated its freshman drama competition in the hour on NBC ("Shades of Blue") by 16% in Total Viewers (5.8 million vs. 5.0 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/4).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/24/16, unless otherwise specified.





  [march 2016]  
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· CATCH, THE (ABC)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)





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