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[03/25/16 - 08:30 AM]
"Shades of Blue" Builds by 67% on Its Lead-In to Maintain 100% Week to Week In 18-49
NBC spins the numbers for Thursday, March 24.

[via press release from NBC]

"SHADES OF BLUE" BUILDS BY +67% ON ITS LEAD-IN TO MAINTAIN 100% WEEK TO WEEK IN 18-49

"SHADES" FINISHES WITHIN 0.2 OF ABC'S SERIES PREMIERE OF "THE CATCH," MOVES AHEAD IN MEN 18-49 AND MEN 25-54

"YOU, ME AND THE APOCALYPSE" EQUALS ITS 18-49 HIGH SINCE FEB. 11

LAST NIGHT'S "SHADES" IS ESTIMATED TO GROW TO A 2.3 RATING IN L+7+ALT. PLATFORMS

Thursday Primetime Results:

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "You, Me and the Apocalypse," 0.8 in 18-49, 3.41 million.

· "Shades of Blue," 2.3 in 18-49, 9.50 million.

"Shades of Blue" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

· Builds on its lead-in by +67% in 18-49 (1.0 vs. 0.6) and by +70% in total viewers (5.0 million vs. 3.0 million).

· Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and 99% in total viewers (5.048 million vs. 5.099 million).

· Currently reports its second-best total-viewer average in five weeks (second-best since Feb. 18, 5.3 million, trailing over that span only last week's 5.099 million), pending updates.

· Maintains its 1.0 rating in 18-49 for a fifth straight week.

· Finishes within 0.2 of ABC's series premiere of "The Catch" in adults 18-49 (1.0 vs. 1.2).

· Outrates "The Catch" in men 18-49 and men 25-54.

· Facing competition that included NCAA Basketball coverage on CBS and TBS and ABC's "Catch" premiere, and with an encore lead-in last night, continues to equal its most recent 18-49 rating to benefit from a first-run "Blindspot" lead-in (1.0 following "Blindspot's" 1.3 on Feb. 25).

· Despite the 10 p.m. hour, holds steady or grows from half-hour to half-hour in every key measure while ABC's "Catch" declined half-hour to half-hour in most categories.

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms -- "Shades of Blue" has grown by +94% in adult 18-49 rating going from L+SD to L+7 (1.24 to 2.40) and more than 4.2 million persons in total viewers (6.1 million vs. 10.3 million).

An encore telecast of "The Blacklist" (0.6/2 in 18-49, 3.0 million viewers overall from 9-10 p.m. ET):

· Improved on last week's rebroadcast by 0.1 of a point or +20% in 18-49 rating (0.6 vs. 0.5) and +9% in total viewers (2.965 million vs. 2.723 million).

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET):

· Equaled its top rating since Feb. 11 in 18-49 (0.8)

· Delivers its #2 biggest audience in six weeks (second-best since Feb. 11, 2.967 million, trailing over that span only last week's 2.762 million)).

· Will add substantial viewership via time-shifting and alternate platforms -- "Apocalypse" has increased by +30% this season in 18-49 rating (from a 0.77 to a 1.00) and 766,000 viewers overall (3.2 million to 3.9 million) going from L+SD to L+7..

· Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.0/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/3, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (0.7/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2016]  
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· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· CATCH, THE (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





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