or


[03/26/16 - 08:39 AM]
NBC Is Friday's Top Non-Sports Net in 18-49, "Dateline NBC" Is the #1 Non-Sports Program of the Night on the Big 4
NBC spins the numbers for Friday, March 25.

[via press release from NBC]

NBC IS FRIDAY'S TOP NON-SPORTS NET IN 18-49, "DATELINE NBC" IS THE #1 NON-SPORTS PROGRAM OF THE NIGHT ON THE BIG 4

"GRIMM" RETAINS 100% OF LAST WEEK'S FAST-AFFIL 0.9, GROWS IN TOTAL VIEWERS FOR A SECOND STRAIGHT WEEK

"CAUGHT ON CAMERA" MAINTAINS 100% WEEK TO WEEK IN 18-49, MATCHES A FIVE-WEEK HIGH

THIS SEASON, "GRIMM" IS AVERAGING A +92% LIFT GOING FROM L+SD TO L+7

Friday Primetime Results:

NBC ranks #2 for the night among the Big 4 networks in adults 18-49 and is #1 excluding sports.

An encore telecast of "Dateline NBC" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

· Is the #1 non-sports show of the night in 18-49 and total viewers on the Big 4 networks.

· Is #1 or tied for #1 for the night, excluding sports, in adults, men and women 25-54.

· Maintains +100% week to week in adults 18-49 (1.0 vs. 1.0) and adults 25-54 (1.4 vs. 1.4) to match four-week highs (best since Feb. 26, 1.2 in 18-49, 1.8 in 25-54).

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +33% in 18-49 going from L+SD to L+3 (0.99 to 1.32) and 1.2 million persons in total viewers (5.2 million to 6.4 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

"Grimm" (0.9/3 in 18-49, 4.3 million viewers overall from 9-10 p.m. ET):

· Maintains 100% of last week's 0.9 in these prelim fast-affiliate ratings and 90% of last week's official-national 1.0.

· Grows week to week in total viewers for a second straight week (4.253 million vs. 4.202 million on March 18 and 3.911 million on March 11).

· Maintains a 0.9 rating or higher in adults 18-49 for a seventh consecutive telecast.

· Builds on its lead-in by +29% in adults 18-49 and +21% in total viewers.

· Will increase dramatically from these numbers via time-shifting:

· L+3: The previous telecast of "Grimm" grew by +63% in 18-49 going from L+SD to L+3 (0.95 to 1.55) and 1.8 million persons in total viewers (4.2 million to 6.0 million), for the biggest 18-49 and total-viewer lifts of the night on the Big 4.

· L+7: "Grimm" has increased by +92% this season in 18-49 rating (from a 0.91 to a 1.75) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7.

· Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):

· Retains 100% versus last week in adults 18-49 (0.7 vs. 0.7).

· Matches a five-week high in 18-49 (equaling its best since Feb. 19, 0.8).

· Ties for #2 in the time period and ties for #1 non-sports, in adults 18-49 and adults, men and women 25-54.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.1/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.3/2, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/2 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [march 2016]  
S
M
T
W
T
F
S
  


· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.