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[03/26/16 - 08:39 AM]
NBC Is Friday's Top Non-Sports Net in 18-49, "Dateline NBC" Is the #1 Non-Sports Program of the Night on the Big 4
NBC spins the numbers for Friday, March 25.

[via press release from NBC]

NBC IS FRIDAY'S TOP NON-SPORTS NET IN 18-49, "DATELINE NBC" IS THE #1 NON-SPORTS PROGRAM OF THE NIGHT ON THE BIG 4

"GRIMM" RETAINS 100% OF LAST WEEK'S FAST-AFFIL 0.9, GROWS IN TOTAL VIEWERS FOR A SECOND STRAIGHT WEEK

"CAUGHT ON CAMERA" MAINTAINS 100% WEEK TO WEEK IN 18-49, MATCHES A FIVE-WEEK HIGH

THIS SEASON, "GRIMM" IS AVERAGING A +92% LIFT GOING FROM L+SD TO L+7

Friday Primetime Results:

NBC ranks #2 for the night among the Big 4 networks in adults 18-49 and is #1 excluding sports.

An encore telecast of "Dateline NBC" (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

· Is the #1 non-sports show of the night in 18-49 and total viewers on the Big 4 networks.

· Is #1 or tied for #1 for the night, excluding sports, in adults, men and women 25-54.

· Maintains +100% week to week in adults 18-49 (1.0 vs. 1.0) and adults 25-54 (1.4 vs. 1.4) to match four-week highs (best since Feb. 26, 1.2 in 18-49, 1.8 in 25-54).

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +33% in 18-49 going from L+SD to L+3 (0.99 to 1.32) and 1.2 million persons in total viewers (5.2 million to 6.4 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

"Grimm" (0.9/3 in 18-49, 4.3 million viewers overall from 9-10 p.m. ET):

· Maintains 100% of last week's 0.9 in these prelim fast-affiliate ratings and 90% of last week's official-national 1.0.

· Grows week to week in total viewers for a second straight week (4.253 million vs. 4.202 million on March 18 and 3.911 million on March 11).

· Maintains a 0.9 rating or higher in adults 18-49 for a seventh consecutive telecast.

· Builds on its lead-in by +29% in adults 18-49 and +21% in total viewers.

· Will increase dramatically from these numbers via time-shifting:

· L+3: The previous telecast of "Grimm" grew by +63% in 18-49 going from L+SD to L+3 (0.95 to 1.55) and 1.8 million persons in total viewers (4.2 million to 6.0 million), for the biggest 18-49 and total-viewer lifts of the night on the Big 4.

· L+7: "Grimm" has increased by +92% this season in 18-49 rating (from a 0.91 to a 1.75) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7.

· Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):

· Retains 100% versus last week in adults 18-49 (0.7 vs. 0.7).

· Matches a five-week high in 18-49 (equaling its best since Feb. 19, 0.8).

· Ties for #2 in the time period and ties for #1 non-sports, in adults 18-49 and adults, men and women 25-54.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; "Late Show with Stephen Colbert," 1.1/3, with an encore delayed by an NCAA overrun; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.3/2, with an encore delayed by an NCAA overrun; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/2 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore delayed by an NCAA overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)





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