Live + 7 Ratings for Disney Junior's 'The Lion Guard'
DISNEY JUNIOR'S 'THE LION GUARD' ROARS TO SERIES HIGHS AND IS THE MOST CO-VIEWED CABLE TV SERIES BETWEEN KIDS 2-5 AND ADULTS 18-49
In its most recent Live + 7 preferred viewing ratings, Disney Junior's original animated series "The Lion Guard" roared to series highs in Total Viewers (2.6 million) and Kids 2-11 (1.5 million/3.8 rating) and 6-week highs in Kids 2-5 (823,000/5.3 rating), Boys 2-5 (473,000/6.0 rating) and Women 18-49 (479,000/0.8 rating) - since 2/15/16. On the WATCH Disney Junior app, "The Lion Guard" is the #2 series with 26.5 million video starts, behind only "Mickey Mouse Clubhouse."
· "The Lion Guard" is the most co-viewed cable TV series as nearly half of all preschoolers 2-5 (45%) watch with an Adult 18-49.
· Launch to date, "The Lion Guard" has reached over 36 million Total Viewers including 6.9 million Kids 2-5, representing nearly half of all TV U.S. preschoolers (45%).
· During 1Q 2016, airings of "The Lion Guard" on both Disney Channel and the 24-hour Disney Junior channel placed among the Top 5 cable TV series in Kids 2-5. Moreover, along with "PJ Masks," "Mickey Mouse Clubhouse" and "Goldie & Bear," the Disney Junior brand delivered 5 of the Top 11 cable TV series during the quarter.
· In 2015, the original movie prequel, "The Lion Guard: Return of the Roar" (11/22/15, 7:00 - 7:55 p.m.) ranked as the #1 primetime cable TV telecast of the year among Kids 2-5 (1.7 million/11.1 rating) - and #2 overall in the target demographic - and was the #1 animated telecast across kid cable-TV networks among Total Viewers (6.1 million), Adults 18-49 (2.1 million/1.6 rating) and Kids 2-11 (3.0 million/7.7 rating) - while the series' January 15, 2016 launch became the #1 preschooler series in nearly 2 years Adults 18-49 (632,000/0.5 rating).
WATCH Disney Junior makes full-length episodes of popular Disney Junior shows, games and show-themed activities available to fans on their desktop, mobile and connected TV devices. Viewers who verify with a participating pay TV service can also watch a live stream of the linear channel feed and access exclusive content.
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel reaching over 73 million U.S. homes. In total, there are 34 Disney Junior channels in 25 languages around the world.
Source: NTI, U.S. ratings, 1/15/16-3/27/16, Live + 7. Reach: NPower: 6 minute qualifier. WATCH: Omniture, 12/28/15-3/27/16. Co-viewing: NPower, ranked among Disney Channel and Nickelodeon block series; includes ties. Program ranks based on all airings.