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[04/17/16 - 08:29 AM]
Saturday's Broadcast Ratings: FOX Edges Competition with UFC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (4/16/16):

FOX (2.131 million viewers, #3; adults 18-49: 0.8, #1) was the demo champ on a low key Saturday with its coverage of "UFC on FOX" (2.131 million viewers, #7; adults 18-49: 0.8, #1).

ABC (3.103 million viewers, #2; adults 18-49: 0.6, #2) then was the number two draw with repeats of "America's Funniest Home Videos" (2.884 million viewers, #6; adults 18-49: 0.5, #T5), another "America's Funniest Home Videos" (3.070 million viewers, #5; adults 18-49: 0.7, #T2) and "20/20 Saturday" (3.355 million viewers, #4; adults 18-49: 0.7, #T2).

Next up was CBS (3.914 million viewers, #1; adults 18-49: 0.5, #3) and its trio of "NCIS: New Orleans" (3.778 million viewers, #2; adults 18-49: 0.4, #7), "Criminal Minds" (3.571 million viewers, #3; adults 18-49: 0.5, #T5) and "48 Hours" (4.393 million viewers, #1; adults 18-49: 0.6, #4).

And finally, NBC (1.285 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with a repeat "The Carmichael Show" (1.295 million viewers, #8; adults 18-49: 0.2, #9) and its coverage of "Premier Boxing Champions" (1.284 million viewers, #9; adults 18-49: 0.3, #8).

In late-night metered market ratings (via NBC's press release):

· The April 16 telecast of "Saturday Night Live," with host Julia Louis-Dreyfus and musical guest Nick Jonas, averaged a 3.9 rating, 10 share in household results from the 56 markets metered by Nielsen Media Research and a 1.9/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· "Saturday Night Live" equaled its highest 18-49 rating in the local people meters since Feb. 13 (2.3 with host Melissa McCarthy and musical guest Kanye West).

· "Saturday Night Live" grew +5% versus the show's April 2015 average for originals in metered-market households (3.9 vs 3.7 for April 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.93 to 2.89) and +2.246 million persons in total viewers (6.348 million to 8.594 million).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/18/15):

NBC (2.414 million viewers, #4; adults 18-49: 0.9, #T1) and FOX (2.434 million viewers, #3; adults 18-49: 0.9, #T1) shared the demo honors on Saturday with their respective coverage of "NHL Playoffs: Penguins at Rangers" (2.414 million viewers, #7; adults 18-49: 0.9, #T1) and "UFC on FOX" (2.434 million viewers, #6; adults 18-49: 0.9, #T1).

Next up was ABC (4.579 million viewers, #2; adults 18-49: 0.8, #3) with a special two-hour "20/20 Saturday" (5.061 million viewers, #2; adults 18-49: 0.9, #T1) and a repeat "Castle" (3.616 million viewers, #4; adults 18-49: 0.6, #5).

And finally, repeats of "CSI: Crime Scene Investigation" (3.592 million viewers, #5; adults 18-49: 0.4, #7) and "NCIS: Los Angeles" (4.427 million viewers, #3; adults 18-49: 0.5, #6) plus a new "48 Hours" (6.253 million viewers, #1; adults 18-49: 0.9, #T1) on CBS (4.757 million viewers, #1; adults 18-49: 0.6, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host James Franco and musical guest Nicki Minaj, averaged a 2.8 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.3/6 in adults 18-49 in the 25 markets with Local People Meters.

· The "SNL" rebroadcast is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure. It's the top-rated encore "SNL" in 18-49 in the Local People Meters since Feb. 21 (1.4/7 with host and musical guest Blake Shelton).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +42% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.93 rating to a 2.75).

Source: Nielsen Media Research





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