HGTV DELIVERS HIGHEST-RATED AND MOST-WATCHED APRIL EVER
New York [For Immediate Release - April 28, 2016] Averaging a .59 rating, April 2016 now ranks as HGTV's highest-rated and most-watched April everamong primetime viewers P25-54 - a nine percent increase over April 2015. HGTV also scored the #1 position in primetime among upscale W25-54. During April, more than 23 million total viewers tuned in to HGTV each week in primetime.
April weekends (Saturday-Sunday 7A-8P) delivered an average .53 rating among viewers P25-54, growing 10 percent over April 2015 and making HGTV the #1 cable net among upscale W25-54 on weekends for the month.
HGTV ratings drivers in April included the new hit series Good Bones, starring mother/daughter home renovation and flipping duo Karen E Laine and Mina Starsiak; Fixer Upper, featuring Chip and Joanna Gaines; Beachfront Bargain Hunt and Caribbean Life.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).