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[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[via press release from NBC]

"GAME OF SILENCE" MAINTAINS 100% WEEK TO WEEK IN 18-49, "BLACKLIST" IS CLOSE TO ROUNDING UP TO LAST WEEK'S 1.3 DESPITE TOUGH COMPETITION FROM LAST NIGHT'S NFL DRAFT AND NBA & NHL PLAYOFFS

"THE BLACKLIST" TOPS "SCANDAL" IN TOTAL VIEWERS

"BLACKLIST" HAS AVERAGED +98% GROWTH IN 18-49 GOING FROM L+SD TO L+7

Thursday Primetime Results:

"The Blacklist" (1.2/4 in 18-49, 6.6 million viewers overall from 9-10:01 p.m. ET):

· Beats ABC's "Scandal" to rank #2 in the time period among the Big 4 in total viewers.

· Is close to rounding up to a 1.3 in 18-49 (currently reporting a 1.245 in these prelim fast-affiliate ratings).

· Retains 92% week to week in 18-49 (1.2 vs. 1.3) and 94% in total viewers (6.561 million vs. 7.017 million).

· On a night of high viewer interest in the NFL Draft and NBA and NHL playoffs, maintains 100% week to week in adults 18-34, men 18-34, women 18-49 and women 25-54.

· Grows +11% week to week in women 18-34 (1.0 vs. 0.9).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· L+7: "Blacklist" has grown by +98% this season in 18-49 rating (from a 1.47 to a 2.91) and 4.9 million viewers overall (6.8 million to 11.7 million) going from L+SD to L+7.

· L+3: Last week's "Blacklist" increased by +74% in 18-49 going from L+SD to L+3 (1.34 to 2.33) and by 3.4 million persons in total viewers (7.0 million to 10.7 million), generating the biggest lift of the night on the Big 4 in 18-49 percentage.

· The April 21 telecast generated the biggest lifts of the night on the Big 4 in 18-49 percentage.

· L+3+7 Days of Alternate-Platform Views: The prior week's episode grew by +84% (to a 2.5 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.34 rating to a projected 2.46 rating in TAMi estimates,

· Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). The prior week's "Blacklist" was the #1 most upscale show of the night on the Big 4, indexing at a 120 in 18-49 viewers living in $100K+ homes.

"Game of Silence" (0.7/2 in 18-49, 3.2 million viewers overall from 10:01-11 p.m. ET):

· Maintains 100% week to week in adults 18-49, as well as adults 25-54, men 25-54, men 18-34 and women 18-34.

· Competing against coverage of the NFL Draft and NBA and NHL playoffs, grows week to week in adults 18-34 (0.4 vs. 0.3) and women 18-49 (0.8 vs. 0.7).

· Finishes within 0.3 of #1 among ABC, CBS and NBC in the time period in adults 18-49 versus the original competition of CBS's "Rush Hour" (0.9) and ABC's "The Catch" (1.0).

· Will grow substantially via time-shifting and VOD:

· Last week's "Silence" grew by +45% going from L+SD to L+3 ratings in 18-49 (0.66 to 0.96) and by 1.4 million viewers overall (3.3 million to 4.7 million)

· Last week's episode added nearly 250,000 full-episode views (P2+) in seven days on NBC.com and Hulu (248,858).

"Strong" (0.7/2 in 18-49, 2,7 million viewers overall from 8-9 p.m. ET):

· Retains 88% week to week in 18-49 (0.7 vs. 0.8).

· Facing competition from coverage of the NFL Draft of NBA and NHL playoffs, maintains 100% week to week in men 18-34 (0.3 vs. 0.3).

· Last week's telecast added more than 100,000 full-episode views (P2+) in seven days on NBC.com and Hulu (118,420).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [april 2016]  
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· BLACKLIST, THE (NBC)
· CATCH, THE (ABC)
· GAME OF SILENCE (NBC)
· RUSH HOUR (CBS)
· SCANDAL (ABC)
· STRONG (NBC)





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