VELOCITY KEEPS FOOT ON THE GAS IN APRIL WITH HIGH SINGLE AND DOUBLE-DIGIT RATINGS INCREASES
(Silver Spring, Md.) - Velocity's ratings and delivery momentum continued in April by high single and double-digits in key demos across both Primetime and Total Day. In Primetime, Velocity's ratings grew +8% among M18-49, +11% among P18-49 and +8% among P25-54 while Total Day ratings escalated +20% P18-49, +14% P25-54 and +20% in M18-34.
In April Velocity's Primetime delivery climbed +16% in P18-49, +10% in P25-54, +11% in M18-49 and +15% in M18-34 while Total Day delivery jumped +18% in P18-49, +15% in P25-54, + 7% in P18-34, +22% in M18-34 and +12% in Households. April 2016 also marked 54 months of year-over-year Primetime delivery growth for Velocity among Households.
Ratings and delivery growth among Persons 25-54 was driven by new episodes of the WHEELER DEALERS franchise and the world premiere of the original, freshman series IRON RESURRECTION, which now ranks as the #3 most watched new series ever among Households and P2+ for Velocity. The network also earned around-the-clock momentum in April with nightly ratings gains of +100% on Mondays, +27% on Wednesdays and +40% on Thursdays in Primetime. Additionally, Velocity's BARRETT-JACKSON LIVE broadcast from Palm Beach, Fla., (April 8-10) reached more than 8.7 million unique viewers (P2+).
*Prime rankings: include DSNY and DSJR, but exclude NICK for available tuning content less than <50% of available hours in Prime.
Source: Nielsen. Live+3D. Program-based data. PRIME = M-Su, 8-11p SPAN. Excludes breakouts. Reach has a 6-minute qualifier. Npower.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 68 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.