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[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[via press release from NBC]

"DATELINE" GROWS WEEK TO WEEK, "GRIMM" & "CAUGHT ON CAMERA" ARE CURRENTLY MAINTAINING 100% VS. LAST WEEK

"CAUGHT" IS EQUALING A 10-WEEK HIGH, "GRIMM" IS CURRENTLY MATCHING ITS 6-WEEK HIGH, "DATELINE" IS AT A 9-WEEK FRIDAY HIGH, PENDING UPDATES

THIS SEASON, "GRIMM" IS AVERAGING AN +87% LIFT GOING FROM L+SD TO L+7; LAST WEEK'S "GRIMM" LOCKED UP THE BIGGEST L+3 INCREASE OF THE NIGHT

Friday Primetime Results:

"Dateline NBC" (1.0/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET):

· Is currently growing +11% week to week in 18-49 (1.0 vs. 0.9) and +5% in total viewers (4.207 million VS. 4.025 million), pending updates.

· Is currently equaling a nine-week Friday high in adults 18-49 (matching its best since Feb. 26, 1.2), as well as adults 25-54 (1.8).

· Will add substantial viewership via time-shifting -- The prior week's "Dateline" increased by +27% in 18-49 going from L+SD to L+3 (0.94 to 1.19) and 744,000 persons in total viewers (4.0 million to 4.8 million).

· Upscale: "Dateline" delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

"Grimm" (0.9/3 in 18-49, 4.0 million viewers overall from 9-10 p.m. ET):

· Is currently retaining +100% week to week in 18-49 (0.9 vs. 0.9) and is up +3% in total viewers (4.007 million vs. 3.894 million), pending updates.

· Is currently matching a six-week high in 18-49 (equaling its best since March 18, 1.0).

· Is building on its lead-in by +29% in adults 18-49.

· Will increase dramatically from these numbers via time-shifting:

· L+7: "Grimm" has increased by +87% this season in 18-49 rating (from a 0.92 to a 1.72) and 2.4 million viewers overall (4.0 million to 6.4 million) going from L+SD to L+7.

· L+3: The prior week's "Grimm" grew by +63% in 18-49 going from L+SD to L+3 (0.87 to 1.42) and 1.7 million persons in total viewers (3.9 million to 5.6 million).

· The +63% gain in 18-49 was the biggest 18-49 lift of the night on the Big 4.

· Upscale: "Grimm" is capturing a solid upscale audience this season, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

· Is currently retaining +100% week to week in 18-49 (0.7 vs. 0.7) and growing +13% in total viewers (3.687 million vs. 3.262 million), pending updates.

· Is currently equaling a 10-week high, matching its top 18-49 rating since Feb. 19 (0.8).

· Is currently reporting its most-watched telecast since Feb. 19 (3.693 million).

· Ties for #2 in the time period among the Big 4 networks in adults 18-34 and is #2 outright among those nets in women 18-34, pending updates.

Note: The NBC station in Portland carried NBA basketball.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.3/5; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [april 2016]  
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· CAUGHT ON CAMERA WITH NICK CANNON (NBC)
· DATELINE NBC (NBC)
· GRIMM (NBC)





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