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[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[via press release from NBC]

Saturday Primetime Ratings:

· Regarding Saturday's primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sporting events. As those preliminary numbers stand, NBC Sports 8-11 p.m. ET coverage of Stanley Cup Playoff hockey ranks #1 for the night in adults 18-49 among the Big 4 networks and is also #1 among those nets in adults 18-34, adults 25-54 (tie), women 18-34 and all key adult-male demos, leading six of six half-hours in adults 18-49. In these preliminary numbers, Stanley Cup Playoff hockey grows by +57% from its first half-hour to its sixth in adults 18-49 (from a 0.7 rating to a 1.1).

· In metered-market results, which are time zone-adjusted, last night's NBC Sports 8:15-11:15 p.m. ET coverage of Stanley Cup Playoff hockey, featuring the Pittsburgh Penguins at the Washington Capitals, posted a 1.7 rating, 3 share in household results from the 56 markets metered by Nielsen Media Research.

· Last night's Stanley Cup Playoff hockey ranked #1 among the Big 4 networks in adults 18-49 in the Local People Meters (with a 1.2 rating, 5 share from 8:15-11 p.m. in those 25 LPM markets), dominating six of six half-hours among the Big 4 networks.

In Late-Night Metered-Market Household Averages for Saturday Night:

· The April 30 encore telecast of "Saturday Night Live," with host Peter Dinklage and musical guest Gwen Stefani, delayed by a Stanley Cup Playoff Hockey overrun, averaged a 2.6 rating, 7 share from 11:45 p.m. to 1:15 a.m. in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 non-sports telecast of the night on the Big 4 networks in 18-49 in the local people meters, ahead of all primetime entertainment programs on those nets.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.89 to 2.84) and +2.203 million persons in total viewers (6.255 million to 8.458 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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