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This Just In ...
FOX NASCAR GAINS MOMENTUM AT TALLADEGA
NASCAR XFINITY SERIES Race is Most-Watched Since 2013
According to final numbers from Nielsen Media Research, Sunday's NASCAR SPRINT CUP SERIES race from Talladega Superspeedway, won by Brad Keselowski, delivered a solid 4.0/10 and 6.7 million viewers, matching last year's performance on a HH Rating basis and ticking up +6% on average audience (6.7 million vs. 6.3 million).
On FOX Sports Go, Sunday's race produced 54,318 streams with 25,372 unique streamers and 969,679 minutes streamed.
Saturday's NASCAR XFINITY SERIES race on FOX posted nice increases for the Talladega 300 with a 1.9/5 and 2.9 million viewers, up +19% over last year's 1.6/4 (2.4 million) to rank as the most-watched Xfinity Series telecast on any network since 2013's running of the Daytona 300 on ESPN. It marks the fifth consecutive NASCAR XFINITY SERIES race to be either flat or up versus 2015 comparable events.
For information on this week's FOX NASCAR racing action, please visit: http://foxs.pt/1UzjJUI
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