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[05/06/16 - 12:25 PM]
E!'s "Keeping Up with the Kardashians" Returns with 3.2M Total Viewers and 2.0M A18-49 in Season 12 Premiere on Sunday Night
E! further spins the numbers for Sunday, May 1.
[via press release from E!]

E!'S "KEEPING UP WITH THE KARDASHIANS" RETURNS WITH 3.2M TOTAL VIEWERS AND 2.0M A18-49 IN SEASON 12 PREMIERE ON SUNDAY NIGHT

Returning Hit "#Rich Kids of Beverly Hills" Delivers 1.2M Total Viewers and 720K in Season Four Debut

Los Angeles, CA, May 6, 2016 - On Sunday, May 1, the season premieres of E!'s popular unscripted hits "Keeping Up With the Kardashians" at 9m and "#Rich Kids of Beverly Hills" at 10pm scored ratings boosts for the network in L3s, delivering significant growth over their previous season averages.

Keeping Up with the Kardashians, Season 12 Premiere, Sunday, May from 9pm-10pm:

· 3.2M Total Viewers / 2.0M A18-49

· Won the night with W18-34 against ad-supported cable, beating out Fear the Walking Dead!

· #2 program for the night against ad-supported cable with A/W 18-49 and A18-34

· Ranked as the #5 original telecast for the entire week across all cable with A18-49

· +4% versus S11 average

· +8% versus S11 Finale

#RichKids of Beverly Hills, Season 4 Premiere, Sunday, May 1 from 10pm-11pm:

· 1.2M Total Viewers / 720k A18-49

· Top 5 program for the night among W18-49 (#5) and W18-34 (#4) against ad-supported cable

· Highest episode since 2nd season (9/7/14) w/ A18-49

· +22% versus S3 Premiere

· +29% versus S3 average

###

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. E! programming includes core franchises "E! News" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "I Am Cait" and "WAGS," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.





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· KEEPING UP WITH THE KARDASHIANS (E)
· RICH KIDS OF BEVERLY HILLS (E)




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