"DEAR MAMA," VH1'S FIRST EVER MOTHER'S DAY EVENT SCORES 1.5 MILLION VIEWERS AND BESTS ITS TIME PERIOD BY +132%
AMONG ADULTS 18-49
EVENT FEATURED QUEEN LATIFAH, HILLARY CLINTON, RITA ORA, ALICIA KEYS, ALESSIA CARA, TREY, JADEN AND WILLOW SMITH, WITH SURPRISE PERFORMANCES BY MARY J. BLIGE AND BOYZ II MEN, HOSTED BY ANTHONY ANDERSON
NEW YORK, NY (MAY 11, 2015) - VH1 announced today it has renewed DEAR MAMA which drew 1.5 million total viewers on Sunday night.* A-listers including host Anthony Anderson, Queen Latifah, Presidential hopeful Hillary Clinton, Rita Ora, Alicia Keys, Alessia Cara, and Trey, Jaden, and Willow Smith saluted their mothers at the event which was produced by VH1, Flavor Unit and Jesse Collins Entertainment. Surprise performances by Mary J. Blige and Boyz II Men rounded out the show, which drove VH1 to the network's strongest Sunday in almost a year and bested its time period by +132% among adults 18-49.**
VH1 helped fans celebrate motherhood together with honorees including Queen Latifah's mom Rita Owens, Rita Ora's mom Vera Sahat�iu, Alicia Keys' mom Terria Joseph, Alessia Cara's mom Enza Caracciolo and Anthony Anderson's mom Doris Bowman. Jada Pinkett-Smith was toasted by her children Trey, Jaden and Willow along with husband Will Smith who surprised her with a performance from one of her favorite artist, Mary J. Blige. Democratic presidential candidate Hillary Clinton introduced gun safety activist Lucy McBath.
Official sponsors of the VH1 "Dear Mama" special event include Marshalls and Post Honey Bunches of Oats(R).
In the social sphere, the hashtag #DearMama was in the top #3 in U.S. trends. The campaign reached more than seven million people across Facebook and Instagram with 3.6 million video views. Additionally, across VH1's Facebook, Twitter, and Instagram, #DearMama posts ranked as the most engaging posts of the past week. Join the conversation on Twitter with @VH1 and @VH1Celebrity using the hashtag #DearMama. For additional updates, 'LIKE' VH1 and VH1 Celebrity on Facebook, or go to DearMama.VH1.com.
"Dear Mama" is produced by Flavor Unit with Shakim Compere and Queen Latifah as Executive Producers along with Jesse Collins Entertainment with Jesse Collins, Rikki Hughes and Jeannae Rouzan as Executive Producers. For VH1, Amy Doyle and Ryan Kroft are Executive Producers, Elena Diaz is Executive in Charge of Talent, Andria Parides is Supervising Producer and Joe Buoye is Executive in Charge of Production.
VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
ABOUT JESSE COLLINS ENTERTAINMENT:
Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition that will debut in 2017 and star Bryshere Y. Gray, Elijah Kelley and Luke James. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Go to http://www.jessecollinsent.com/ for more information on the company.
*Sunday, 5/8 premiere at 9:30 PM when combined with the 11:30 PM encore