DISCOVERY CHANNEL BRINGS IN MASSIVE VIEWERSHIP AND SCORES ITS HIGHEST-RATED MAY EVER
Discovery Owned the #1 Unscripted Series on ALL of Cable with Men and had More Top 10 Unscripted Cable Series Than Any Other Network
(Los Angeles) - Discovery Channel continues to dominate in the ratings. The cable network had its highest-rated May ever among P25-54 as well as its most-watched May ever (P2+). It was also the highest-rated May ever among households.
ALASKAN BUSH PEOPLE led the way as the month's #1 Friday cable series, driving the highest-rated May Fridays ever across P/W25-54 & W18-49 as well as the most-watched ever in P2+. Pop culture sensation NAKED AND AFRAID also helped Discovery secure the highest-rated May Sundays ever in W25-54.
In addition, Discovery owned more Top 10 unscripted cable series than any other network across P/M25-54, P/M18-49, P2+, including 6 of the Top 10 among M25-54. Leading the way was STREET OUTLAWS (#1), DEADLIEST CATCH (#2) and ALASKAN BUSH PEOLE (#3). STREET OUTLAWS also ranked #1 in M18-49 and M18-34; ALASKAN BUSH PEOPLE was #1 in P2+.
Driven by a record-breaking May, Discovery is pacing as cable's #1 network year to-date in M25-54 & M18-49 (excl. sports).
Source: The Nielsen Company, L+3 TP-based coverage area data (CY16 to-date #1 network claim is program-based, strict daypart, excl. breakouts); "best ever" stories & quoted % changes based on ratings (2 decimals), network/program ranks based on 000s; program rankers excl. breakouts, programs < 5 min, program-level specials, sports & sports programming, news, talk shows, movies/documentaries; YTD program ranker also excl. single TC.