Quick Take for Friday, June 10, 2016
(National Live + Same Day Program Ratings)
ABC Beats the Other Nets' Combined for the 4th Straight Night
In Adults 18-49 With 2016 NBA Finals Coverage
ABC's 'Jimmy Kimmel Live: Game Night' Tracks for Its Biggest Audience Ever
ABC's 2016 NBA Finals Game 4 Spikes From the Last Game to Air on a Friday
Friday Primetime (8:00-11:00 p.m. EDT)
ABC won Friday's primetime by wide margins with coverage of the 2016 NBA Finals Game 4 (Golden State-Cleveland), holding a 6.6 million viewer advantage over runner-up CBS (11.5 million vs. 4.9 million) and topped the other nets' combined by 90% in Adults 18-49 (4.0/18 vs. 2.1/9 - CBS, NBC, Fox and CW). In fact it was the Net's 4th night in a row this year to beat out its combined competition with NBA Finals coverage among young adults.
· In viewers and young adults, ABC delivered its strongest Friday in more than 1 year - since 4/24/15.
"Jimmy Kimmel Live: Game Night 4" (Various Time Periods)
Airing around the NBA Finals in various time periods across the country, "Jimmy Kimmel Live: Game Night 4" broadened the exposure for the ABC late-night talker in primetime. Through its first four broadcasts of 2016, "Jimmy Kimmel Live: Game Night" matches 2015 in Total Viewers (3.9 million) to equal its most watched 4-night average yet.
"NBA Finals on ABC Game 4" (9:00 - 11:56 p.m. EDT)
As the Warriors won the game to lead the best-of-seven series 3-1, ABC's 2016 NBA Finals Game 4 was Friday's clear No. 1 TV program in Total Viewers (16.6 million) and across each of the key Adult demographics: A18-34 (5.4/28), A18-49 (6.0/25) and A25-54 (6.6/22). It was the 4th telecast in a row for the 2016 NBA Finals to rank as the No. 1 TV show of the night. The Warriors defeated the Cavaliers 108-97.
· An NBA Finals game has not aired on a Friday in 13 years. Compared to the most recent Friday contest, Game 4 of 2016 rose sharply from that year's Game 5 on the night (San Antonio-New Jersey on 6/13/03 = 9.3 million and 3.8/13 in AD18-49) in both Total Viewers (+78%) and Adults 18-49 (+58%).
· On average through 4 games in Total Viewers (17.4 million), the 2016 NBA Finals is the 2nd most watched ever on ABC, behind only the highly competitive 2015 series between the same two teams.
Source: The Nielsen Company National, Live + Same Day Program Ratings, 6/10/16, unless noted otherwise.