[06/17/16 - 08:27 AM]
"Dateline" Hits a 6-Month Time-Period High in Total Viewers
NBC spins the numbers for Thursday, June 16.

[via press release from NBC]


Thursday Primetime Results:

"Dateline NBC" (1.0/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET):

· Reported NBC's highest 18-49 rating in the time period, excluding sports, since Jan. 28 (1.2), despite NBA programming on ABC in the time period last night.

· Hits a six-month high for NBC in the slot in total viewers (best since Dec. 10, 2015, 7.3 million for "Michael Bublé's Christmas in Hollywood").

· Maintained or increased its rating from half-hour to half-hour in every key measure, including gains of +11% in adults 18-49 (0.9 to 1.0), +7% in adults 25-54 (1.4 to 1.5) and +13% in women 25-54 (1.6 to 1.8).

The second season debut of "Aquarius" aired as sustaining programming without commercials and its ratings will not be included in NBC nightly or weekly averages.

Note that "Aquarius" will increase substantially via time-shifting and VOD - last summer, "Aquarius" grew by +48% going from "live plus same day" to "live plus seven day" Nielsens (0.54 to 0.80) and by 1.1 million viewers overall (2.8 million to 3.9 million).

In these fast-affiliate ratings, "Aquarius" (0.4/2 in 18-49, 2.7 million viewers overall from 9-11 p.m. ET):

· In total viewers, is up versus where it left off last summer with its final three Thursday telecasts (2.701 million vs. 2.687 million from June 25 through July 9, 2015), despite last night's competition from high-rated NBA Finals coverage on ABC, and is running within 0.1 in 18-49 (0.4 vs. 0.5).

· Is close to rounding up to a 0.5 (currently reporting a 0.44 in these prelim fast-affiliate ratings).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.8/4; and ABC's "Jimmy Kimmel Live," 2.6/8, delayed by an NBA Finals overrun.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 1.3/8, delayed by an NBA Finals overrun.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," delayed by an NBA Finals overrun, averaged a 1.7/7 in metered-market households and a 0.7/6 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [june 2016]  


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