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[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (6/25/16):

ABC (3.176 million viewers, #1; adults 18-49: 0.6, #T1) was the most-watched network on Saturday with fresh installments of "People's List" (1.667 million viewers, #7; adults 18-49: 0.3, #7) and "In an Instant" (3.930 million viewers, #1; adults 18-49: 0.7, #T1).

NBC (2.953 million viewers, #2; adults 18-49: 0.6, #T1) then shared in the demo honors with its coverage of "U.S. Olympic Trials: Diving" (2.493 million viewers, #4; adults 18-49: 0.4, #6) and "U.S. Olympic Trials: Men's Gymnastics" (3.183 million viewers, #2; adults 18-49: 0.7, #T1).

Next up was CBS (2.353 million viewers, #3; adults 18-49: 0.5, #T3) with a repeat "48 Hours" (2.826 million viewers, #3; adults 18-49: 0.5, #T3) followed by "Showtime Championship Boxing on CBS" (2.117 million viewers, #5; adults 18-49: 0.5, #T3).

And finally, FOX (2.045 million viewers, #4; adults 18-49: 0.5, #T3) closed out the evening with its weekly "Baseball Night in America" (2.045 million viewers, #6; adults 18-49: 0.5, #T3) coverage.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Matthew McConaughey and musical guest Adele, averaged a 2.6 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.0/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranks as the #1 telecast of the night on the Big 4 networks in 18-49 in the local people meters ahead of all primetime programming on those nets.

· The June 25 "SNL" is up +4% versus the show's June 2015 average in metered-market households (2.6 vs 2.5 for June 2015) and is matching the June 2015 average in 18-49 in the local people meters (1.0 vs. 1.0)

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/27/15):

NBC (1.994 million viewers, #3; adults 18-49: 0.6, #1) was the demo victor on a modest Saturday with encores of "The Island" (1.394 million viewers, #8; adults 18-49: 0.3, #T7) and "American Ninja Warrior" (2.294 million viewers, #4; adults 18-49: 0.7, #1).

CBS (3.617 million viewers, #1; adults 18-49: 0.5, #T2) then was the most-watched network with repeats of "CSI: Cyber" (2.781 million viewers, #3; adults 18-49: 0.4, #T4), "NCIS: Los Angeles" (3.626 million viewers, #2; adults 18-49: 0.4, #T4) and "48 Hours" (4.444 million viewers, #1; adults 18-49: 0.6, #2).

Next up was ABC (2.157 million viewers, #2; adults 18-49: 0.5, #T2) and second runs of "BattleBots" (1.907 million viewers, #6; adults 18-49: 0.4, #T4) and "In an Instant" (2.283 million viewers, #5; adults 18-49: 0.5, #3).

And finally, "Baseball Night in America" (1.712 million viewers, #7; adults 18-49: 0.3, #T7) on FOX (1.712 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host J.K. Simmons and musical guests D'Angelo and The Vanguard, averaged a 2.4 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on those nets.

· Versus the same night last year, the "SNL" rebroadcast is up +4% in metered-market households (2.4 vs. 2.3) and even in 18-49 in the Local People Meters (0.9 vs. 0.9).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Source: Nielsen Media Research





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