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[07/03/16 - 05:33 AM]
Friday's Broadcast Ratings: Olympic Trials Spark NBC Demo Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (7/1/16):

NBC (4.412 million viewers, #2; adults 18-49: 1.0, #1) was the demo champ on Friday with its coverage of the "U.S. Olympic Trials: Swimming" (4.636 million viewers, #3; adults 18-49: 1.0, #T1), "U.S. Olympic Trials: Track & Field" (4.734 million viewers, #2; adults 18-49: 1.0, #T1) and a repeat "Dateline NBC" (3.867 million viewers, #8; adults 18-49: 0.8, #T4).

The silver then went home with ABC (4.070 million viewers, #3; adults 18-49: 0.8, #2) and its trio of "Shark Tank" (3.918 million viewers, #7; adults 18-49: 0.8, #T4), "Primetime: What Would You Do?" (3.711 million viewers, #9; adults 18-49: 0.8, #T4) and "20/20" (4.582 million viewers, #4; adults 18-49: 0.9, #3).

Next up was CBS (4.759 million viewers, #1; adults 18-49: 0.6, #3) and its repeat lineup of "NCIS: Los Angeles" (4.567 million viewers, #5; adults 18-49: 0.6, #T7), "Hawaii Five-0" (4.516 million viewers, #6; adults 18-49: 0.6, #T7) and "Blue Bloods" (5.194 million viewers, #1; adults 18-49: 0.6, #T7).

Meanwhile, FOX (1.200 million viewers, #5; adults 18-49: 0.4, #4) offered up encores of "Home Free" (1.155 million viewers, #14; adults 18-49: 0.4, #T10) and "MasterChef" (1.245 million viewers, #11; adults 18-49: 0.4, #T10).

And finally, repeats of "Masters of Illusion" (1.245 million viewers, #12; adults 18-49: 0.3, #T12), another "Masters of Illusion" (1.180 million viewers, #13; adults 18-49: 0.3, #T12) and "Penn & Teller: Fool Us" (1.378 million viewers, #10; adults 18-49: 0.3, #T12) on The CW (1.295 million viewers, #4; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
-10.00% - 20/20

Year-to-year changes (adults 18-49):
+42.86% - U.S. Olympic Trials: Track & Field (vs. America's Got Talent (Repeat))
+42.86% - U.S. Olympic Trials: Swimming (vs. America's Got Talent (Repeat))
+28.57% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; "Late Show with Stephen Colbert," 1.8/5; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5.3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/3/15):

CBS (4.430 million viewers, #1; adults 18-49: 0.5, #3) was the most-watched network on an all-repeat Friday with its mix of "Undercover Boss" (3.510 million viewers, #7; adults 18-49: 0.6, #6), "Hawaii Five-0" (4.447 million viewers, #3; adults 18-49: 0.5, #7) and "Blue Bloods" (5.335 million viewers, #1; adults 18-49: 0.4, #T8).

NBC (3.916 million viewers, #2; adults 18-49: 0.8, #T1) then was the demo champ with its duo of "America's Got Talent" (3.555 million viewers, #6; adults 18-49: 0.7, #T4) and "Dateline NBC" (4.639 million viewers, #2; adults 18-49: 1.0, #1).

Next up was ABC (3.569 million viewers, #3; adults 18-49: 0.8, #T1) and its trio of "Shark Tank" (3.904 million viewers, #4; adults 18-49: 0.8, #T2), "Primetime: What Would You Do?" (3.589 million viewers, #5; adults 18-49: 0.8, #T2) and "20/20" (3.215 million viewers, #8; adults 18-49: 0.7, #T4).

Meanwhile, FOX (1.071 million viewers, #4; adults 18-49: 0.3, #4) offered up second runs of "MasterChef" (1.195 million viewers, #9; adults 18-49: 0.4, #T8) and "Gotham" (0.947 million viewers, #11; adults 18-49: 0.3, #T10).

And finally, encores of "Whose Line Is It Anyway?" (0.978 million viewers, #10; adults 18-49: 0.3, #T10), another "Whose Line Is It Anyway?" (0.861 million viewers, #12; adults 18-49: 0.3, #T10) and "iHeartRadio Summer Pool Party" (0.619 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.769 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.1 and 0.2 rating, respectively.

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; "CBS Summer Showcase," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/1 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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